When you think of Ellesse, you think of tight tennis skirts and 80s polyester jackets. But the traditional Italian label has blossomed in recent years and is now quite a respectable lifestyle brand. 1959 foundes by Leonardo Servadio in the beautiful city of Perugia, Ellesse produced from the beginning functional sportswear with fashion designs. The brand proved early his true Italian flavor, selected styles already had been exhibited in the Centre Pompidou in Paris.
Ellesse - Stylish Dolce Vita
Ellesse was actually one of the first brands who integrated their logo into the collections and thus guaranteed the best possible recognition. This branding strategy is still a fundamental part of the design. The stylish sneakers, canvas, sweaters and track jackets are unmistakable Ellesse and that's a good thing. More portable than Ellesse sportswear conveys the unique Italian way of life, la dolce vita, the sweet life.