Which city in the world could be better suited to start a hiphop fashion label than the Big Apple, New York City? It was here that Southpole was founded in 1991 with the aspiration of producing high quality hiphop styles for affordable prices. The Southpole style combines streetwear with sporty elements. The shirts, jeans and sneakers not only look good, they are also very comfortable. Thanks to this Southpole gathered a big fanbase worldwide.