Founded in 1999 in Cambridge, the label Supremebeing is still considered as insider´tip among style-experts. Cambridge? No, the brand has not committed itself to clothe elite students, quite the opposite. Supreme Being has been fully dedicated to the street culture. The makers are directed against the big brands, who buy the flat designs and resell them overpriced. The label is about individual style and fair prices.
Supremebeing, independent English styles
The beginnings were hard: with little start-up capital, they needed to assert in the highly competitive fashion market as a rookie. They spend time in almost every British Independent shop and ratteled off all trade shows, from Berlin to Barcelona to convince. Their persistence has paid off. Supremebeing now produces not only witty printtes, but included hoodies, pants and windbreaker in the assortement. The label has continued to grow steadily and their designs are becoming more mature. Far from common-sense, their are only unusual and authentic looks from supremebeing. This justifies the label to compete as „Supreme Being“ in the market.