Under Armour is a leading U.S. sportswear brand that specializes in functional sports clothing, sports accessories and sports shoes. Kevin Plank, former football player at the University of Maryland wanted to make life easier: he exchanged the heavy and fast sweaty cotton shirts from his team, against lightweight, breathable syntketik fiber shirts. His self-developed compression shirts quickly became famous, Plank soon sold them throughout the campus. What started in 1996 as a selfish idea, revolutionized the market for functional sportswear within a very short time
Under Armour - Gear to make you better
Under Armour addresses themselves to performance-oriented athletes, whether professional or not. Under Armour developes simple basic gear, with extremely good quality, especially with regard to materials and workmanship. In addition, the label scores with an excellent price-performance ratio. To start up times Plank sold its functional underwear from Grandma's basement in Washington DC. Today's headquarters in Baltimore, Maryland now offers considerably more space. Under Armour produces in the meantime Base Layer, Fleece Jackets, Shirts, Sweats, Hoodys, track jackets and team trainers.