In every sneakerhead‘s diary, there is one day which is marked red all over. It‘s March 26th and it‘s the official Air Max Day. The event, which has been fabricated out of love towards the iconic Air Max sneaker, was introduced by Nike in 2014 and is the holiday for sneaker enthusiasts worldwide. Expect dozens of eye-catching and rare models of the Air Max family on the street as well as gatherings of sneakerfreakers wearing shockingly expensive and impressive sneakers in order to see who got the clutchest pair!
Streetwear and streetculture can not possibly be imagined without the Air Max models. The first sneaker in its line of ancestors, designed by no-one less than probably the most famous shoe designer of Nike – Tinker Hatfield – , was introduced in 1987 as a running shoe and was bound to succeed. Since its beginnings, the concept and design of the Air Max have been celebrated by athletes and sneaker fans alike and helped to its status as probably one of the most high-flying shoes of all time. Launched in the late 80s, it’s famous “visible-air” bubble was revolutionary: Inspired by the very innovative and controversial Pompidou Center, a must-see in Paris, the Air Max soon became a must-have in the sneaker scene. The never-before-seen, visible Nike Air cushioning revolutionized the running scene and saved the sneaker an iconic place in sneaker-history. The Air Max models soon turned into highly coveted collectors’ pieces.
Needless to say, the sneaker soon filled and still fills shoe cabinets worldwide – thanks to the revolution of the Air Max 1, various other models joined the ranks of the iconic pair: from a Nike Air Max 90 to a ‘95er to an Air Max Thea, the silhouette slightly shifted throughout the decades, but the famous Air-Sole unit survived – thank god, because walking around with these masterpieces truly makes you feel like being on cloud nine. So when the Air Max celebrated its 25th anniversary in 2013, a new star was destined to join the ranks of the famous streetwear darling.
The newbie surely has a visible window in the heel, but its probably the smallest bubbles we’ve ever seen: tadada, here comes the AIR MAX THEA – the modern icon for sneakerqueens! Yeah, you’re hearing it right… The latest model of the Air Max family is WOMEN ONLY (even if a lot of men tried to squeeze them on).
“Who run the world? GIRLS!” – therefore the lightweight, breathable Air Max silhouette was updated with a brand new slimmed-down beach body. The creative minds of Nike updated the iconic running profile for everyday comfort and female freshness. It’s a shoe, sneakerqueens love to collect and – thanks to striking colorways – easy to fall in love with. The sleek and filigree running silhouette with its slimmer sole gives the latest Air Max a minimalist appeal; the innovative design for superb cushioning, durability and lightweight comfort truly is on point.
The Air Max Thea is the newest member of the family, but can nonetheless already be considered an icon. I’d say, it is with good reason Nike’s most popular women’s sneaker. Whether you wear it with baggies or with a cocktail dress, the kicks will perfectly fit either way. The Air Max is no longer just a running shoe, it is a high-fashion sneaker for the streets, a workout or for the catwalk – girls run the world in these shoes!
The KICKZ collection of the trendy Thea will make women’s heart leap for joy. Get yourself or your sweetheart the latest Street-Queen here.