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Air Jordan 4 ‘Royalty’ – Release Info

Let us take a short trip down memory lane. It is the year 1989. Michael Jordan has his best all-around season ever, averaging 32.5 points, 8.0 rebounds and 8.0 assists per game. He produces 15 triple-doubles, secures his place as the best all-around player in the NBA and takes the Bulls to their first Eastern Conference Finals of the era. Most memorable of the 1988-89 season is “The Shot” though. In the Eastern Conference First Round, the Chicago Bulls face the Cleveland Cavaliers. MJ and his team are caught in a do or die situation against the Cavs. They need something more on the scoreboard or their season will soon be over. Right at the buzzer, His Airness jumps his way into the Cavaliers’ defense and scores THE SHOT over poor Craig Ehlo, Shooting Guard of the team from Ohio. This buzzer beater will take the Bulls to the next playoff round against the New York Knicks.

The jumper Jordan made against Cleveland is captured by every TV camera in the arena and broadcasted worldwide – on his feet, Michael Jordan wears the Air Jordan IV ‘Black/Cement’. Cementing (pun intended) his status as the best player of the league, His Airness takes his team one step closer to the Championship Finals. The audience is not only celebrating this win, but briming over with enthusiasm for Jordan’s latest signature shoe.

While wearing the Air Jordan IV, MJ reached gigantic career highlights. Even if the Chicago Bulls did not win the championship in the end, Jordan’s season was one of his best ones yet – the shoe might seriously have been an indicator. In 1989, the Air Jordan IV released in four OG colorways, the ‘White/Black’, ‘Black/Cement’, ‘Fire Red’ and ‘Military Blue’. This February 2017, Jordan Brand releases the ‘Royalty’ colorway and it is pretty damn kinglike. All hail his Airness!

The pair pays homage to the AJ IV’s grail status as a must-have for nearly three decades. It was the first model in the line that had an over-molded mesh. This year’s clean iteration boasts a timeless Black and Gold colorway. It features black synthetic nubuck, matched by an all black mesh netting throughout, in high contrast to the white midsole and the metallic golden accents on the Wings-inspired lace eyelets. The original ‘Flight’ tongue patch fits perfectly to the rest of the silhouette in its black-golden design. Fun fact: The AJ IV is possible to lace in 18 different patterns.

The latest Jordan found his way in the growing sneaker culture easily. Thanks to Jordan’s partnership with Spike Lee did they create the perfect ad for the shoe, naming it “Can/Can’t”. That year saw the continuation of the Mars Blackmon theme in Nike Air Jordan commercials. Furthermore featuring the sneaker during his movie ‘Do the Right Thing’, made the AJ a most sought-after shoe for sneakerheads.

The Air Jordan IV has always been a must-have sneaker that needs to be in everyone’s collection. On Saturday, February 4, the AJ VI ‘Royalty’ drops at KICKZ.COM. Get your royal pair here.



Release Info

Air Jordan 4 Retro “ Royalty“
February 4, 9 AM CET

Buy the Air Jordan 4 at KICKZ.COM!
Also available in our stores.




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