Founded in 1993 during the „Golden Era“, when NBA basketball went global and hip hop culture took over the streets, the brand K1X was created „for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands. The „Nation of Hoop“ supplies specialized products that allow around-the-clock identification with our beloved basketball-culture. The product range features authentic footwear, apparel, accessories and hardware mostly for men and – to a smaller extent – also for women.
K1X identifies with hustling ballplayers and with tireless workers, who completely personify the claim: Play hard – don‘t embarrass the K1X products. Their strong focus on authentic marketing initiatives, such as celebrity-seeding and artist-collaborations have resulted in a rich PR output. K1X had them all: from basketball icons such as Charles Oakley (New York Knicks legend), Muggsy Bogues (Charlotte Hornets legend), James White (NBA Slam Dunk contestant), Ron Artest (NBA bad boy), Team Sierra Leone and Team Flight Brothers to artists like Patrick Mohr, Lil Thugs, Stay High 149 and Bill McMullen. Opinion leading hip hop artists such as Saigon, Method Man & Redman, J.Cole, Joell Ortiz, Red Cafe, Macklemore, Kid Astro and Mac Miller worked with K1X as well in order to design products with authenticity and the love for basketball and hip hop.
THE ‘HERITAGE COLLECTION’
K1X has developed multiple collections, specifically catering to a variety of customer-needs. K1X Core and K1X Hardwood have always been the main and must-have collections for ballers on court. This fall, the Nation of Hoop drops the ‘Heritage Collection’ for all the fashion-conscious bball lovers off the court. A fresh new product line full of creativity and credibility – for ballers by ballers!
The ‘Heritage Collection’ pays homage to the brand’s authentic 90’ies sportswear heritage. Featuring updates of K1X classics, such as the infamous tag logo and the legendary Urban Hooded Halfzip Jacket, the brandnew collection is a dream come true for oldschool lovers and trash-talkers. “You can’t teach heart”, “Fuck you, play me”, “Sorry, I’m Ballin'” – the K1X Collection is bold and daring, all its items having the typical #nevernotballin attitude that we love and stand for. Watch out for the bigger “American Cut” for original loose fits on selected cotton items, such as tees and hoodies. New colors, powerful graphics and dope sayings, the Heritage Collection is talking big. Play hard on and off the court with K1X’ latest drop.
Competing for 100 000$ at the infamous “JUMP 10” – World Hoops Challenge, the K1X squad recently flew to Shanghai, where they also shot the new fall/winter collection with some of the tournament’s best and most charismatic players. Here’s a taste: