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ANYTHING BUT MAINSTREAM – adidas Originals unveils the PROPHERE


On December 15th, it is time for a new generation of streetwear. The Three Stripes from Herzogenaurach, Germany, break with all conventions and bring out their brand new silhouette, the adidas PROPHERE. Provocative. Distinctive. Edgy. The futuristic silhouette is anything but mainstream. For individualists and underdogs, the Prophere is the statement on your feet. Mark the 15.12.2017 in your sneaker calendar, because adidas Originals is going to take off with the [ P R O P H E R E ].

“On the periphery of this mainstream is our uncompromising creator. People who exist on their own terms, on their own turf. To them, the mainstream is just background noise. It is not their concern. They are creators on the periphery who amplify their cultural ownership. A force under surveillance for new ideas. Launching from the periphery, Prophere is unseen and unexpected. A brand new silhouette that disrupts the current cycle.“ (adidas Originals)


The adidas Originals campaign for the Prophere in their so-called “periphery of mainstream culture”.

The PROPHERE is the promising new runner silhouette that adidas Originals presents us with in the last weeks of 2017. The sneaker is destined to be the new darling for all the streetstyle and runner fans. adidas has woven a story around the PROPHERE and put their latest model in an entire world of storytelling.

Looking at the new generation, the Three Stipes have been guided by creators with a bold mentality and a distinct identity that separates them from the mainstream. As adidas claims it, these underdogs live in a territory, a so-called turf, on the periphery of mainstream culture – of course, Prophere is at the heart of this. Abstract at first, the brand tries to aim at individualists with a bold, ad-hoc and uninhibited character. Making sure that ORIGINAL is never finished, the turf is the place where new sources of this originality are found and ideas can flourish.

Ideas flourished with this one, indeed! The adidas design teams connected the same energy of the nineties with the new generation, adding a modern approach to their concepts and creating a sneaker with a clean yet futuristic and outstanding look. The Polyurethane mid-sole is its most defining element, featuring a crispy white look with a rippled surface. In contrast to the bulky sole, the upper has been kept rather dark. The Yeezy-ish knit upper is super soft and takes up a bright red color detailing, featuring small woven red spots over the entire material and embroidered red stripes on the heel. Edgy details such as a not-so-clean stitching and the bold branding round off the unique sneaker. The oversized Three Stripes in a synthetic suede are our favorite part of the PROPHERE, being intentionally loud and different. The core black/solar red silhouette kicks off the PROPHERE hype in 2017, but a lot of great collaborations and colorways will follow next year. Stay tuned!


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