Last October, model and fashion consultant Aleali May joined forces with Jordan Brand and set off a complete avalanche in the sneaker world. We had the honor to meet her at the Jordan Brand Media Summit in Los Angeles last Thursday, on February 25th, and were thrilled to talk to her. Surrounded by Js since her childhood, Aleali grew up in Los Angeles with her cousins and brothers rocking only the finest Jordans while she wore the boys’ sneakers in GS sizes. Now, a reversed psychology takes place. Own colors, own silhouettes, own styles – men are getting jealous of Women’s sneakers in 2018.
The iconic Air Jordan 1, her favorite pair of Jordan kicks, was remodeled in a very feminine approach. Extravagant materials such as satin and corduroy adorned the classic ‘Shadow’ colorway of the AJ1 and instantly made it a highly coveted sneaker: the WMNS Air Jordan 1 x Aleali May. This beauty was solely designed for fashion-conscious sneakergirls, but left an entire sneaker scene longing for it. Full-grown men were camping outside for the chance to cop this limited pair – fortunately, Jordan rewarded both women AND men with a full size run. This Women’s AJ1 made it on many ‘Top Sneakers of 2017’ lists, but for us sneakergirls, these shoes were not only “heat on feet”, but the beginning of a whole new movement. We finally made it – getting recognition in a male-dominated sneaker scene and being spoiled with a whole collection for Her. Sorry boys, this year is for the ladies!
JORDAN x WOMEN
Releasing the Air Jordan 1 x Aleali May ‘Shadow Satin’ last fall, Jordan Brand kicked off their new chapter: JORDAN x WOMEN. Now, in 2018, sneakerqueens are presented with the Season of Her. None other than MJ’s daughter, Jasmine M. Jordan, worked with the Jordan design teams on this project and set the tone for an improved situation for female sneaker fans. Bringing about a new way of looking at women’s products, one of the most iconic silhouette of her father’s legacy, the Air Jordan 1, was revamped with the ‘Season of Her’ pack. Even if some might argue that Jordan Brand made use of the “shrink it and pink it” philosophy, I can guarantee you, the collection is so much more. Yes, all eight colorways of the Air Jordan 1 ‘Season of Her’ are pastel and bright colors. Yes, the materials are soft and ladylike – but isn’t that the whole point? Better late than never, we do not have to squeeze in the GS sizes anymore and buy sneakers that were solely designed for men. As Aleali pointed it out, now you can do both, you can mix street with high-end, you can mix Jordans with Chanel. A dream come true for every little girl growing up in a male-focused sneaker world.
“Women have always been part of the brand”, says Andrea Perez, General Manager of Jordan Women, at the Jordan Brand Summit in Los Angeles. “Right now, it is time to show some love back.” Talking to hundreds of women who adore the brand, Perez was asked several times when Jordan would launch something special solely for Her. “What does SHE want?” was the main question the Jordan design team asked itself. Thus, they put entire design lines in front of different ladies and received various feedback. “Wearing a pair of Js, you look awesome and feel great – that’s a distinctive Jordan feeling. This same principle should work for women as well as for men. It’s undeniable for Her.” Thank you for having us, Andrea Perez.
AIR JORDAN 1 ‘SEASON OF HER’
On January 25th, the Air Jordan 1 ‘Season of Her’ pack dropped in eight different colorways. The colorful lineup of premium Js, exclusively made for women, creates a powerful statement – watch out, boys, we are on the fast track now. Fit for the street yet fashion forward, the AJ1 features luxurious satin fabrics with premium suede touches. Fancy, fancy, dear Jordan Brand! Most striking is obviously the unique color schemes – for every type of girl, Jordan draw upon the color palette and fabricated eight dazzling colors. An embroidered Swoosh and the Jumpman logo on the tongue round off the monochrome sneaker, while satin lacing and a pinned Wings logo are the devoted nod to the feminine aesthetic of the shoe. Tone on tone, the kicks are simple and clean yet extravagant at the same time.
KICKZ FOR HER
Fashion and street alike, this Jordan can be rocked in completely different ways. The whole campaign targets bold and exciting women, who consider themselves sneakerheads, but have never lost their female touch on their outfits. Extraordinary prints & vibrant colors on dresses as well as on baggy trousers – the Air Jordan 1 fits every style. Thus, we teamed up with our favorite female influencers to kick off a whole campaign – by her, for her. Different countries, different girls, different lifestyles, different senses of fashion, yet one similarity: the love for beautiful sneakers. Meet the ladies:
Girl on kicks – ‘Nuff said. Sanne from Amsterdam is not only one of the coolest girls in the sneaker scene, but a true online creative. Awesome fotoshootings, only the most beautiful kicks and a true love for basketball – she rocks!
Her Instagram bio says: “Life is short. Buy the shoes.“ No more words needed. Melisa combines fashion and streetwear like no other. Always an eye candy seeing her mix high fashion with cool kicks.
Melisa: I’m more a feminine but all casual type of person when it comes to my style. That’s my AJ1 setting: summer evening, an oversized T-Shirt Dress in pastel colors, a light Trench coat, a fresh Birkin Bag in beige and, of course, the