What was first meant to be a mobile app that offers emoticons with 40s, blunts and twerking eventually lead to the creation of the 40s and Shorties streetwear brand. At that time Adem Niazi, Drewbird and Ryan De La Cruz set their sight on creating something that would give them the opportunity to express their crazy ideas and get away from their 9 to 5 jobs. But the app idea contained one problem: a friend already had the same notion. So back to start. Rethink. Finally Adem Niazi offered to simply put the stuff on socks! And that's what they did.
40s and shorties – a story told through socks
The three childhood friends scrambled up their last money and decided to move together. The first samples were quickly produced and after some time the cartons piled up in their small apartment that functioned as a low budget warehouse. Apparently the people liked what 40s and Shorties had to offer. The pop culture influenced designs and the crazy humor of the entrepreneurs has matched the spirit of the age. Drewbyrd used his job as a Tour-DJ to make their stuff public and soon magazines started to take notice of the new promising label. With increasing sales came the fame: by now Rapper Mac Miller wears the socks and the brand already cooperated with famous streetwear brands as The Hundreds and rap genius Dom Kennedy. Meanwhile the boys message has leaped from socks to boxer shorts, T-shirts and caps that are all available at KICKZ.com.