„Can't Live Scared of Change!“ Get out of your comfort zone, cause' that's the place where the magic happens! This mindset is the basis for the creation of Californian streetwear brand CLSC. The founder Joshua Vides wanted it to be a novelty, a brand with high standards and even higher innovation with no space for fear! It all started with weekly meetings including Joshua and five friends generating ideas and names for something that would soon be defined as a new streetwear brand. It was meant to be „Classic“ by all accounts. The guys loved the name but thought it was already registered, so they went for CLSC.
CLSC – Can't live scared of change
But this was only the basis. There was hard work ahead of Joshua Vides. With only 19 years he already worked as a driver for the The Hundreds. He went on errands, started networking and soaked up everything he needed to know about the whole streetwear business. And it worked out. In 2010 CLSC launched its first official release. Ever since the clothes with diverse logo variations, honest punchlines and simple but brave products bless the wardrobe of streetwear enthusiasts all around the world. The use of trends is taboo as Joshua wants the brand to be unique, a brand that does not copy others and that is about innovation instead of imitation.