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DOPE COUTURE was founded in 2007 by Matt Fields, his sales manager Edan Boukai and his graphic designers Chris Mart and Mike Schmidt. The self-proclaimed Bougie Crew made a good job establishing DOPE in the streetwear industry. The brand's clothing stands out due to a progressive style and a good balanced mixture of fashion and quality. The flagship boutique on the iconic Fairfax Avenue in Los Angeles is home to exclusive releases, events, and the latest Dope collections.

DOPE COUTURE – the best of luxury and street culture

The fashion label is inspired from both luxury lifestyle and street culture. The DOPE lettering, the good quality and the coziness of the clothing are reasons enough for various rappers to rock the apparel. P Diddy, Jay-Z, Big Sean, Mike Posner, Wale, Talib Kweli, Mac Miller, Kendrick Lamar and Kid Ink are regularly seen in DOPE clothing. So one thing is clear: DOPE is one of the most popular lifestyle labels in the Hip-Hop scene.
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