EASTPAK is so charged with history, kids should learn in school about the backpack brand that accompanied almost all our lives. Whether in the 70s, 80s or 90s, Eastpak never missed out to start a new trend. Eastpak's story of success began in 1952 when the brand commenced producing seabags and backpacks for the US Army. This explains why excellent quality and functionality are still the biggest aspirations Eastpak pursues. In the mid-1970s, the army bags found a new target group: american students! The Padded Pak'r backpack was a groundbreaking success and the Eastpak brand was born. Eastpak can fully be blamed for the 80s style. The brand was the first to throw the wild and flashy prints the 80s are known for on their stuff.
Eastpak – for life … maybe longer
Even the 90s were stuffed with Eastpak's innovative ideas. Wheeled luggage and prizewinning ad campaigns are just two of many. Ever since then, Eastpak has lost nothing of its will to become the best backpack and luggage brand for urban citizens ever. The label cooperates with some of the best known European designers and sponsors famous artists, musicians and celebrities. Flagship stores open worldwide and Eastpak continues developing innovative and well designed products. For people who live, work and play in the city. For people like you.