When the Air Jordan 1 first appeared on the scene way back in 1985, few knew that history had been written at that point. Basketball sneakers, lifestyle sneakers or even sports shoes in general – you name it. Everyone associated with the sneaker game definitely felt that release. Michael's first signature shoe caused a stir and the hype was real! Even though it wasn't the shoe which got banned from wearing because of its color scheme, Nike made sure to make it look that way. Their commercials were responsible for that and their business as well as Jordan's cult status started booming. He certainly didn't get off a slow start, making the All-Star team and being named the Rookie Of The Year in his first season. Scoring 63 points on the Celtics in 1986 was one hell of a accomplishment – and MJ did that in style, lacing up his AJ1 one year after their worldwide release. The self-designed Wings emblem with the «Air Jordan» writing on the shoe's side adds an aesthetic feature, while the notorious Jumpman logo debuted on MJ's first signature shoe as well. By the way, the logo is based on the commercial for the shoe itself – with Air Jordan rising to the basket and finishing it iconicly.
During his career Michael Jordan attended countless talkshows. But there was one which stands out reasonably – David Letterman was the host's name and he was the man interviewing the then 23-year old Chicago Bull. Among other things they talked about the controversy around the Air Jordan 1. MJ's tracking suit surely was eye-catching, but questioning the 80s would be pointless now, wouldn't it? And that exact outfit turned out to be the inspiration when deciding the Air Jordan Retro High's latest colorway. Particularly special about the color variety is the midnight navy swoosh combined with a shining shoe collar made out of patent leather. On the insole a printed microphone with a big „On Air“ writing can be found – recalling the Letterman episode.
(BG) – The abbrevation BG (sometimes refered to as GS or GG) at the back of a Nike or Jordan shoe stands for "(Boy's/Girl's) Grade School". Therefore, this variation is designed for women and children. Both size and cut are adjusted to the small and narrow feet of women or boys and girls still experiencing growth.
- Brand: Jordan
- Product name: Air Jordan 1 Retro High OG „Letterman“
- Material: Leather/Synthetic
- Color: Light Crimson/Midnight Navy/University Blue/White
- Durable leather upper
- Perforated toe-area for superb breathability
- Nike Air cushioning for high comfort
- Air Jordan Wings emblem on the shoe's side
- Durable rubber outsole
In the game of basketball Michael Jordan is a god. Number 23 of the Chicago Bulls has set the bar extremely high: His six championship rings, six mvp`s, numerous scoring titles, not to mention his on-court heroics and breathtaking dunks, are the stuff legends are made of. The Jordan Brand aspires to achieve boss status as well. And it is well on its way.
In Jordan`s rookie campaign, it didn`t take the basketball world long to realize who they were dealing with. He was not only a fascinating athlete, his charismatic smile and pleasant personality cast a spell over people – Michael Jordan had perfect commercial appeal. Nike recognized that as well. The brand needed a kick-starter and got a rocket boost in Jordan.
While the Air Jordan 1 and 2 sold well – and vaulted Nike from middle of the pack to the top of the sneaker world – the Air Jordan 3 went supersonic. Thanks to new head designer Tinker Hatfield the sneaker has become a legend in its own right. The jumpman logo was introduced with the 3, as well as a visible air cushion in its sole. Experts call the 3 the best basketball sneaker ever made, even to this day. A whole line of legendary commercials starring famous director Spike Lee as Mars Blackmon („It`s gotta be the shoes“) made the hype complete.
Air Jordan – from hype to frenzy
In the 90s the hype evolved into a frenzy: Michael Jordan shattered records, was feared by opponents on the court and charmed fans off of it. MJ became more famous than the Beatles and the president combined and people went crazy over his signature sneakers. To this day, the madness continues: When a new Jordan is released – no matter if re-release, retro or special edition – fans of the Jordan Brand camp out in front of sneaker stores for days. The shoes are sold out in seconds and are later sold online for crazy rates.
The Jordan Brand has become so large that Nike decided to make it its own sub-division. In 1997 the time had come: The Air Jordan 18 was the first independent release of the Jordan Brand, the rest is history …
Jordan – a premium brand for ballers
Jordan does not only produce premium sneakers, the brand has got all aspects of the baller lifestyle covered
, from warm-ups to shooting shirts, from backpacks to snapbacks. At KICKZ you will find any Jordan article your soul desires, whether it be exclusive packages like the Spizikes, Golden Moments and Son of Mars or the latest signature sneaker by Carmelo Anthony or CP3
. So, get your favorite piece from our massive Jordan collection and „be like Mike“!