Kappa – Sport & Lifestyle Fashion
The Italian company Kappa was founded in 1967 in Turin. Alongside Nike, Adidas & Co., it is now one of the world’s best-known manufacturers of sporting goods. At the beginning, sports items were not part of their range. The company, which operated under a different name at the time, produced socks and underwear for men and women. Soon afterwards, Kappa also added everyday clothing to its range. And so it has continued throughout the company’s history. The brand continues to reinvent and refocus itself. Since early on, sportswear has been an important pillar within the company and continues to be so. Kappa has also become known and loved as a lifestyle and streetwear brand
Sponsoring Sports Teams
Sponsoring teams in various kinds of sports has long been a fixture within the company, and is what sets the brand apart. In 1979, for example, Kappa was the first ever sponsor of Italian football, producing jerseys for Juventus Turin. In 1984, it then kitted out US athletes at the Olympic Games in Los Angeles and – thanks to the success of the team – became known throughout the world. However, Kappa is most active as the football outfitter of clubs around the world – including the German Bundesliga, for BVB, 1. FCK, FC St. Pauli and many others.
Kappa and the Omini LogoIt is not only Kappa that is world famous, its logo is, too: the silhouette of a man and a woman leaning against each other, back to back. In the 1970s, the company wanted to design new logo, but the fact that it turned out to be the Omini logo, as the image of the leaning couple is known, was something of a coincidence. At a photo shoot for swimming costumes, the exhausted male and female models sat on the ground, back to back – and a photographer shot the pose. The company’s management liked the image, as they detected important corporate values in it. As a result, the Kappa logo continues to represent men and women’s mutual support of each other and also the merging of disparate elements to form a whole – in sport as in life.
Find high-quality Kappa products at KICKZWith its many decades of experience as a manufacturer of sportswear, the company knows what’s what. You can see it in Kappa’s products. Browse the KICKZ online shop and purchase stylish yet comfortable sports clothing made by this popular brand – including hoodies and t-shirts!
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