First released in 1990, Nike decided to name the Air Max 3 after its release year. Thus the Air Max 90 was born and ceremoniously celebrates its 25th birthday in 2015. And what would suit a sneaker celebration better than a remake? Due to latest technologies a weight decrease (around one third) has been achieved – therefore the W AIR MAX 90 ULTRA BR is known as the lightest Air Max ever. Similar to the Air Max 1 Ultra Moire, a dependable breathability is provided through perforations and a stylish mesh lining. If you're looking for a go-to-shoe for the summer, you definitely can't go wrong here. Alongside an essential cushioning performance these attributes are the key to an enjoyable walk by the beach. A lighter sole, which contains an enhanced Air Bubble to maximize comfort, was also added to the mix. Doubtlessly appreciated. If you don't want to lose track in the constantly changing fashion business, you have to adapt. 2016 is the year optical changes had to be made. Then so be it! Drifting off from vivid and eye-catching colorways, a plain and monochrome outward appearance complete the definition of understatement. 1990 the Air Max 90 shocked the world with its amazing look and performance. Even after 26 years the upgrades and innovations keep coming – as always, the Nike family never ceases to amaze us. And that is why the Air Max will always have a place in our heart.