Undefeated stands for a fusion of sports, music, fashion and sneakers, resulting in one of the most prestigious streetwear brands that the market has to offer. The basis was a sneaker store in Los Angeles that is specialized on selling limited and customized sneakers. Soon the owner and former art director James Bond teamed up with the entrepreneur Eddie Cruz. Together they brought UNDFTD into life. The first Shirts were meant as a promotion for their store but the apparel created such a buzz that James and Eddie recognized the potential for something bigger.
Undefeated – be defined by who you are and not what you do
Nowadays UNDFTD can look back at a pretty long list of sneaker collaborations with some of the top dogs in the scene – Nike, Adidas, Converse, Vans and Slam Jam teamed up with the sneaker store/ clothing brand. The Undefeated style is highly athletic-inspired and presents the UNDFTD lettering and logo in different variations. On KICKZ.com you'll find caps, jerseys, beanies, crewnecks and more apparel from the brand that never fails in respect of style.