Us Versus Them – do it yourself!
Us Versus Them evolved in 2005 from the innovative combination of a clothing store and an art gallery in Southern California. The label defines itself as a pure lifestyle brand. The people behind it distance themselves from any short lived trend or hype. The brand's philosophy: don't follow the herd, do your own thing and undergo any struggle that is necessary to clear your own path. This celebration of individual power and talent is fully reflected in the apparel. Either in the form of a slogan or message, hinted at by symbolism in the logos or artworks or by the unique details found throughout their cut and sew pieces.