Us Versus Them evolved in 2005 from the innovative combination of a clothing store and an art gallery in Southern California. The label defines itself as a pure lifestyle brand. The people behind it distance themselves from any short lived trend or hype. The brand's philosophy: don't follow the herd, do your own thing and undergo any struggle that is necessary to clear your own path.
Us Versus Them – do it yourself!
This celebration of individual power and talent is fully reflected in the apparel. Either in the form of a slogan or message, hinted at by symbolism in the logos or artworks or by the unique details found throughout their cut and sew pieces.