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Evolution-1990

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Evolution of Basketball 1990

1990s

The next generation of NBA stars also meant the next wave of basketball shoes. While Michael Jordan still dominated the basketball and the shoe world and wore arguably the most coveted and most beautiful basketball shoe of all time, the Air Jordan XI, while winning his 4th NBA championship, new stars stepped onto the scene and with them new basketball shoes.

The most famous (2nd to MJ) player when it comes to signature shoes has to be Penny Hardaway. Not only did Penny have his own Air Penny line with Nike, in 1997 he also wore the most spectacular and most unique basketball shoe the world has ever seen, the Nike Air Foamposite One. Eric Avar's design was so futuristic and otherworldly, that the shoe with its liquid metal optics still pops out in 2017.

Scottie Pippen and Dennis Rodman, Jordan's Bulls teammates also were huge Nike endorsers. They both had their own signature lines or functioned as the faces of big Nike Basketball campaigns like the Uptempo Series. Rodman's Air Shake Ndestrukt has to be one of the most outrageous designs, besides the Foams, that Nike has ever released.

While Reebok had deals with spectacular stars like Shaquille O'Neal, Shawn Kemp and bad boy Allen Iverson, adidas endorsed German Detlef Schrempf and a teenage Kobe Bryant as the faces of their brand. Nevertheless, Nike still reigned supreme in the basketball world.