Basketball and Street Fashion. Two entities that go hand in hand since the very beginning. A concept that has always been the DNA of KICKZ.COM from day one, an understanding of how these entities influence each other. It’s about showing off the latest, most talked about styles & brands, thereby often-times breaking boundaries, tapping into the brand-new, setting trends and inspiring millions with innovative looks.
The NBA and the mekka of basketball NYC have always been at the forefront of this movement as the two most fashion-forward platforms in the world. From Magic Johnson’s infamous fur coat to Allen Iverson’s - now banned - baggy pants and gold chains. From LeBron’s blindingly white draft suit to whatever you want to call what Russell Westbrook is wearing. The fashion choices of ball players are what spark the world of fashion.
As the main bridge between basketball and fashion KICKZ.COM has always been conscious of its roots. Since 1993 we have been showcasing what basketball fashion looks like and how seamlessly performance gear can be incorporated into today’s fashion. Jordans and sweatpants, LeBron’s jersey, Timberlands and a classic North Face puffer. The look of a baller.
Looking back at our 25-year history and beginning a new era at the same time, KICKZ.COM presents a “league inspired” lookbook with 25 different looks of Baller’s Fashion. Handpicked by us, basketball-inspired and dedicated to the culture. For ballers, by ballers.
Of course, the show must go on and looking back is not what we are about. It’s about building a legacy for the future. Evolving into something even bigger & better. That is why we are proud to introduce new brands to our portfolio. Brands that will allow us to branch out into a premium direction, which is a global first for a basketball-inspired retailer such as KICKZ.COM. Look forward to brands like Helmut Lang, Maison Kitsuné, Our Legacy and Pleasure to only name a few, which will be seamlessly woven into our basketball DNA.
With around a dozen other brands of equal premium caliber and impact following soon, KICKZ.COM creates a unique identity moving forward into the next 25 years.