When 29-year old Ralph Lauren launched his fashion line ‘Polo’ in 1968 he chose the name because it sounded wealthy, chic and aristocratic. 50 years later Polo Ralph Lauren has kept its course and is a known luxury lifestyle brand specializing in casual and semi formal wear for men and women.
That ‘preppy’ style that conquered the fashion world in the 1980s? It would not have been possible without the famous short-sleeved knit shirt featuring the now-iconic Polo player silhouette on the left breast of the shirt. Other well known Polo classics include the cashmere cableknit sweater, chinos and the oxford cloth button-down shirt.
With the emergence of high end designer clothing in the NBA and hip hop music, many players and rappers now make Polo Ralph Lauren as their brand of choice. Drake, Kanye, Pharrell as LeBron, Chris Paul and James Harden have all been seen rocking Ralph Lauren either on their way to the basketball court, on stage or on the street.
Today Polo Ralph Lauren is an integral part of premium street fashion and considering their history which goes back five decades and their ever growing clientele of fashion conscious young people, this high end brand is a big player in street fashion biz.