There is no other sports brand that is as synonymous with 90s basketball fashion as Champion. As the official outfitter of all 27 teams of the National Basketball Association throughout the 90s, Champion made NBA gear fashionable off-court. The big and colorful Knicks jacket, the baggy Lakers shorts as well as the original Dream Team jerseys. That was Champion gear made for the court but worn on the streets.
The impact Champion had on 90s street fashion can not be overstated. To this day many NBA enthusiasts and collectors still have their iconic Champion pieces from that era, emphasizing the importance and nostalgia of this decade in the sport of basketball and the major role Champion played in it.