The Nike Adapt BB adjusts its fit just by the push of a button. Its adaptive Power Lacing is the latest development in footwear tech. A small motor in the midsole pulls the laces and the same time tightens the fit of the flyknit and mesh upper. The ability to change the fit of your shoe by pressing a button, by app or even automatically is a groundbreaking innovation that opens a whole world of new opportunities.
The Nike Adapt BB will be available online from February 17th and in-store from February 18th in both KICKZ Berlin stores.
For the upcoming Launch of the revolutionary, self lacing basketball shoe sensation NIKE ADAPT BB we called upon Berlin’s basketball community to take part in a unique 1 ON 1 basketball tournament at E-Werk on February 7th.
18 year old young gun Marc Williams Friederici came through in a hard fought final game and excited the crowd with his spectacular marksmanship.
The competition started on Thursday evening with an open shootout, having 70 ballers going against each other in front of more than 300 spectators. The best 8 qualified for the main tournament.
These 8 then went on to challenge the 8 pre-selected ballers in traditional 1 ON 1 matchups completing the field of 16. All 16 players had the privilege to test the strictly limit Nike Adapt BB in their matches.
To win their 1 ON 1 battles all competitors had to show skill, strength of will and heart. They did not disappoint.
DJ Shorty and host “Faris The Feracious” provided plenty of urban basketball basketball culture vibes.
The E-Werk was draped in a futuristic atmosphere fittin for the occasion. After all this was all about the future of the game of basketball. Together with Nike we were proud to present the latest innovation in basketball footwear: The Nike Adapt BB. A revolutionary, self lacing basketball shoe.