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Evolution-2000

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Evolution of Basketball 2000

2000s

2008 was quite a special year for basketball. The Boston Celtics won the Championship after a 22-year long drought. The Redeem Team, consisting of Kobe Bryant, LeBron James, Dwyane Wade and Carmelo Anthony, restored the glory of American Basketball after winning the gold medal at the Olympic Games in Peking – and NIKE provided the best shoe possible for all players, who hadn‘t yet been given the honor of an endorsement deal.

In Beijing, the Swoosh launched the very first HYPERDUNK. The designers hit the bull‘s eye releasing the brandnew Nike model in an US-themed colorway and helped basketball fans worldwide show their support to TEAM USA. The Hyperdunk is one of the most popular basketball shoes in forever, a performance machine, which initiated a change for future design innovations.

Not only the Hyperdunk but other iconic performance shoes revolutionized the kicks game of the millenium – at the turn of the millennium, Vince Carter stepped on court in his AND1 TAI CHI and rocked the legendary streetball shoe in unarguably the best Dunk Contest of all time. In 2003, LeBron James was granted the honor of being signed by none other than Nike. The NIKE AIR ZOOM GENERATION opened LBJ the doors to the most exclusive club in sports. What happens next is history: the era of a king begins...