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Evolution of Basketball 2010

Evolution of Basketball Shoes - 2010s

'“Could u wake me up at 7:00 and could u leave me a couple of dollars. P.S. Keep this paper. Imma be a star!“, wrote James Harden on a note to his mom back in the days. Teenager Harden with dreams and aspirations turned into Superstar Harden, more precisely, one of the best Shooting Guards in the NBA. His story, his performance, his stats made a signature shoe contract long overdue. adidas stepped in and fulfilled The Beard‘s youthful dreams and presented him - and us - the ADIDAS HARDEN VOL.1.

Adidas‘ explosive takeover of the basketball business is characteristic of this decade. Not only is NBA veteran Derrick Rose still on board, but Signature freshman James Harden, Allround talent Damian Lillard and other stars such as Andrew Wiggins and Kristaps Porzingis are rocking the Three Stripes as well.

Even if the adidas Hoops family keeps on growing, the Nike‘s supremacy will still be unchallenged. LeBron James, Kobe Bryant, Kevin Durant, Kyrie Irving and the newest squad member Paul George – the Swoosh has them all. Not without good reason is the brand from Portland still dominating the entire basketball shoe business.

Off-Court as well as On-Court, the competition is enormous. Who will be this season‘s MVP? Which team will win the Finals? Which player wears the most successful performance shoe? The next days will show…