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Adidas Originals – a line full of retro classics
Adidas Originals can be easily identified by the three leaves and three stripes of the famous Trefoil logo - a logo that has become world renown since its debut at the 1972 Munich Olympics. Originally used on all Adidas products, the Adidas Originals Trefoil logo has now come to mean something quite different to the rest of Adidas’ products; mainly, it symbolises retro, classic clothing from between the 1940s to 1980s. Whatever decade it harks back to, there is always a unique old-school feel to the Adidas Originals line.
Sport and Adidas Originals have always gone hand in hand. The brand was truly born during the 1972 Munich Olympics where the majority of the athletes and spokespeople were adorned in Adidas’ Trefoil through one clothing item or another. A list of sporting endorsements followed the Munich Olympics, but one in particular takes the spotlight for Adidas Originals – Stan Smith. Renaming the Adidas Haillet after Stan Smith came at the perfect time as the American went on to win Wimbledon, the US Open and a number of other trophies.
Outside the sporting world, the Adidas Originals range has had massive success in urban fashion. This is mainly because every time a decade comes in vogue, Adidas Originals already have a whole line of clothing that epitomise the style of that era. Most recently, the 90s resurgence has seen people across the world revisiting some of the Adidas Originals classics like Bomber Jackets and Adidas Gazelles.