The Adidas Originals’ Trefoil logo is one of the world’s most recognisable symbols and has been there since the 1970s. Here’s a few reasons why the iconic brand became as successful as it is:
The Adidas Trefoil logo was first unveiled during the 1972 Munich Olympics. During these Olympic Games around three quarters of all athletes wore Adidas shoes and Adidas could claim part credit for 35 gold medals, 37 silver and 35 bronze medals.
The Trefoil logo was universally used for Adidas products until 1997 when it was decided that it’d only be used for the Adidas Originals line.
The first Adidas Originals store was first opened in 2001 in Berlin, then later one was opened in Tokyo.