With Adidas Performance, the sporting goods manufacturer has designed a line that is fully dedicated to high-performance sports. It is easy to recognise the products by the Performance logo – three diagonal bars. This was introduced in 1990 and created by the then creative director Peter Moore (who, by the way, also designed the Nike Air Jordan 1). Moore, of course, has kept this in mind with the design: the diagonally arranged bars symbolise a mountain that has to be climbed. This represents the challenges in sporting competitions and the individual stages that athletes have to conquer on their way to success.
Until the Adidas Performance logo was introduced, the familiar three-leaf logo was used primarily. This logo can still be seen today, but only on the Adidas Originals line. It makes it possible to see at a glance whether a product is a retro lifestyle classic or a sports performance model.