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Adidas Superstar, a favourite in hip-hop music

The Adidas Superstar has its beginnings back in 1969, when Adolf Dassler (the namesake and founder of Adidas) created a sports shoe for the basketball court. Partly because it was the first shoe to feature rubber toe protection, ballers like Kareem Abdul-Jabbar took to the shoe like never before and soon, around three quarters of the shoes worn on the court were the Adidas Superstar.

Basketball wasn’t what made these trainers so successful though In fact, it was none other than Run DMC. In 1983, the hip-hop trio turned their back on the glamorous side of the music and decided to wear what they wore on the streets: leather jackets, gold chains and, of course, the unlaced Adidas Superstar. The lack of shoelaces was a nod towards how people in prison weren’t allowed shoelaces, and this got the shoes the nickname “Felon Sneakers”. Obviously, it only helped their image though…

The shoe really hit its peak when, in front of 40,000 people, Run DMC held up their Superstars and got the audience to do the same back. As a lucky coincidence, an Adidas employee was said to be at this concert. Less of a coincidence, Run DMC later released a song called my Adidas, and a few years later landed a one-million-dollar advertising deal with the company. The rest is history.
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Adidas Superstar

The Adidas Superstar began its life as a basketball shoe, but its radical design soon flowed through popular culture and it is now one of the most recognisable trainers on the market. Here are a few reasons why:

The Adidas Superstar marked the first contract between a sports brand and hip-hop artist.

What became known as the “shell toe” was the first of its kind for the rubber toe piece that has now become an iconic feature of footwear as we know it.

Adidas Superstar at KICKZ

adidas SUPERSTAR 80s BLACK1/WHT/CHALK2
adidas
SUPERSTAR 80s
£ 89.95 £ 56.99
adidas SUPERSTAR 80s CLONIX/CLGREY/CWHITE
adidas
SUPERSTAR 80s
£ 89.95 £ 53.95
adidas SUPERSTAR 80s VINWHT/CBLACK/MINBLU
adidas
SUPERSTAR 80s
£ 105.95 £ 63.95
adidas SUPERSTAR 80s WHITE/CORE BLACK/CHALK WHITE
adidas
SUPERSTAR 80s
£ 89.95 £ 56.99
adidas SUPERSTAR FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR
£ 81.95 £ 52.99
adidas SUPERSTAR FOUNDATION FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR FOUNDATION
£ 34.95
adidas SUPERSTAR FOUNDATION FTWR WHITE/FTWR WHITE/FTWR WHITE
adidas
SUPERSTAR FOUNDATION
£ 81.95 £ 52.99
adidas KIDS SUPERSTAR J FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
KIDS SUPERSTAR J
£ 56.95 £ 39.99
adidas SUPERSTAR FOUNDATIO FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR FOUNDATIO
£ 42.95
adidas SUPERSTAR 80S METAL FTWWHT/FTWWHT/CBLACK
adidas
SUPERSTAR 80S METAL
£ 105.95 £ 63.95
adidas SUPERSTAR W COPPER MET./COPPER MET./FTWR WHITE
adidas
SUPERSTAR W
£ 81.95 £ 52.99
adidas SUPERSTAR W ftwr white/CHALK CORAL S18/off white
adidas
SUPERSTAR W
£ 81.95 £ 56.95
adidas SUPERSTAR W ftwr white/PURPLE NIGHT MET. F17/ftwr white
adidas
SUPERSTAR W
£ 81.95 £ 56.95
adidas SUPERSTAR W ftwr white/SUPPLIER COLOUR/off white
adidas
SUPERSTAR W
£ 81.95 £ 56.95
adidas SUPERSTAR W FTWR WHITE/FTWR WHITE/GREY ONE F17
adidas
SUPERSTAR W
£ 79.95
adidas SUPERSTAR CF I CORE BLACK/CORE BLACK/CORE BLACK
adidas
SUPERSTAR CF I
£ 44.95 £ 28.99
adidas SUPERSTAR CF I FTWR WHITE/BOLD PINK/FTWR WHITE
adidas
SUPERSTAR CF I
£ 39.95 £ 31.95
adidas SUPERSTAR CF I FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR CF I
£ 44.95
adidas SUPERSTAR CRIB FTWR WHITE/BOLD PINK/FTWR WHITE
adidas
SUPERSTAR CRIB
£ 24.95
adidas SUPERSTAR CRIB FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR CRIB
£ 24.95
adidas SUPERSTAR FTWR WHITE/BOLD PINK/FTWR WHITE
adidas
SUPERSTAR
£ 36.99
adidas SUPERSTAR GLOSSY TO CBLACK/CBLACK/FTWWHT
adidas
SUPERSTAR GLOSSY TO
£ 89.95 £ 53.95
adidas SUPERSTAR GLOSSY TO FTWWHT/FTWWHT/CBLACK
adidas
SUPERSTAR GLOSSY TO
£ 89.95 £ 53.95
adidas SUPERSTAR 80s W UTIBLK/UTIBLK/OWHITE
adidas
SUPERSTAR 80s W
£ 105.95 £ 63.95
adidas SUPERSTAR 80s W CORE BLACK/CORE BLACK/OFF WHITE
adidas
SUPERSTAR 80s W
£ 81.95 £ 52.99
adidas SUPERSTAR 80s W FTWR WHITE/FTWR WHITE/YELLOW
adidas
SUPERSTAR 80s W
£ 97.95 £ 68.95
adidas SUPERSTAR 80S 3D MT CBLACK/CBLACK/OWHITE
adidas
SUPERSTAR 80S 3D MT
£ 113.95 £ 73.99
adidas SUPERSTAR 80S 3D MT FTWWHT/FTWWHT/OWHITE
adidas
SUPERSTAR 80S 3D MT
£ 113.95 £ 73.99
adidas SUPERSTAR 80s CORK CBLACK/CBLACK/OWHITE
adidas
SUPERSTAR 80s CORK
£ 113.95 £ 73.99
adidas SUPERSTAR 80s CORK STPANU/STPANU/OWHITE
adidas
SUPERSTAR 80s CORK
£ 113.95 £ 73.99
adidas SUPERSTAR METAL TOE CBLACK/FTWWHT/GOLDMT
adidas
SUPERSTAR METAL TOE
£ 97.95 £ 61.99
adidas SUPERSTAR METAL TOE CORE BLACK/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR METAL TOE
£ 97.95 £ 61.99
adidas SUPERSTAR METAL TOE FTWWHT/CBLACK/SILVMT
adidas
SUPERSTAR METAL TOE
£ 97.95 £ 61.99
adidas SUPERSTAR 80s CLEAN CRYSTAL WHITE S16/CRYSTAL WHITE S16/OFF WHITE
adidas
SUPERSTAR 80s CLEAN
£ 97.95 £ 61.99
adidas SUPERSTAR 80s CLEAN OFF WHITE/OFF WHITE/OFF WHITE
adidas
SUPERSTAR 80s CLEAN
£ 97.95 £ 61.99
adidas SUPERSTAR I FTWR WHITE/CORE BLACK/FTWR WHITE
adidas
SUPERSTAR I
£ 39.95
adidas SUPERSTAR FOUNDATIO FTWR WHITE/BOLD PINK/FTWR WHITE
adidas
SUPERSTAR FOUNDATIO
£ 42.95 £ 34.95
adidas SUPERSTAR FTWWHT/FTWWHT/CBLACK
adidas
SUPERSTAR
£ 89.95 £ 53.95
adidas SUPERSTAR FTWWHT/FTWWHT/CRYWHT
adidas
SUPERSTAR
£ 89.95 £ 53.95