Adidas Superstar, a favourite in hip-hop music

Adidas Superstar, a favourite in hip-hop music

The Adidas Superstar has its beginnings back in 1969, when Adolf Dassler (the namesake and founder of Adidas) created a sports shoe for the basketball court. Partly because it was the first shoe to feature rubber toe protection, ballers like Kareem Abdul-Jabbar took to the shoe like never before and soon, around three quarters of the shoes worn on the court were the Adidas Superstar.

Basketball wasn’t what made these trainers so successful though In fact, it was none other than Run DMC. In 1983, the hip-hop trio turned their back on the glamorous side of the music and decided to wear what they wore on the streets: leather jackets, gold chains and, of course, the unlaced Adidas Superstar. The lack of shoelaces was a nod towards how people in prison weren’t allowed shoelaces, and this got the shoes the nickname "Felon Sneakers”. Obviously, it only helped their image though…

The shoe really hit its peak when, in front of 40,000 people, Run DMC held up their Superstars and got the audience to do the same back. As a lucky coincidence, an Adidas employee was said to be at this concert. Less of a coincidence, Run DMC later released a song called my Adidas, and a few years later landed a one-million-dollar advertising deal with the company. The rest is history.