Adidas shoes’ history goes back to the 1920s where brothers Adi and Rudolf Dassler started a small shoemaking business in the German state of Bavaria. Not long after they began business, the two brothers fell out and Adidas and Puma were created at opposite sides of the river where they grew up.
During the 1936 Berlin Summer Olympics, African-American athlete Jesse Owens was paid a visit by Adi Dassler who convinced the sportsman to wear a pair of “Gebrüder Dassler Schuhfabrik” (Adidas) shoes. Owens later went on to win four gold medals which proved a massive boost for the Adidas brand on a global level.
Adidas shoes in German footballPrevious to the 1954 World Cup, Rudolf Dassler, now heading up Puma, fell out with the West German football team’s coach. This gave Adi a perfect window to swoop in and befriend the team and win a contract to provide their boots. Against all odds, the West German football team beat Hungary in the finals, propelling Adidas shoes to world fame.
Now, Adidas is one of the biggest sports companies in the world and creates shoes for some of the best athletes in the world such as James Harden, Messi and of course, tennis legend, Stan Smith.