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And1 was founded in 1993 by three graduate students in Paoli, Pennsylvania. What started as a school project has since evolved into one of the leading brands in athletic footwear and basketball apparel in the United States. The name itself was part of the brand’s first successful marketing campaigns, which used basketball slogans and common trash talk to distinguish themselves as new players in the (fashion) game. Only three years after first launching the company And1 signed their first spokesperson, NBA star Stephon Marbury, and the faceless player logo soon became a basketball institution.
And1 - put the ill in skill
And1, while famous for their trash talk t-shirts (if you grew up in the 90’s, you know them well) got their ultimate breakthrough with the release and success of their first "mixtape”. Featuring the then unknown Rafer Alston, the fist mixtape was a crudely shot video of Rafer "skip to my lou” Alston performing streetball stunts. The unprecedented moves led to an unbelievable hype and the tradition of And1’s "mixtapes”, the now famous showcases of streetball talent. An important part of basketball culture, And1 now produces high quality performance footwear and sporting clothing for ballers all over the world. At KICKZ we feature a wide range of And1 sneakers and athletic hardware to suit players at all levels, so get on the court with And1.