Asics has a long tradition of designing trainers specifically for sport, but the idea behind them came from an unexpected place. While eating dinner one day, Kihachiro Onitsuka saw that a tentacle from his octopus soup was stuck to the bottom of his bowl. This is when it hit him – why don’t I design shoes that help athletes stick to the ground? And that’s just what he did. Lucky for us!
Onitsuka found great success with his novel way of producing sports trainers. First the winner of the Boston Marathon crossed the finish line wearing a pair of his shoes, next the Japanese women’s volleyball team won hold in the 1964 Tokyo Olympics in trademark tiger striped Onitsukas.
Since the 70s, when Asics was formed from joining with two other companies, Onitsuka’s octopus inspired company has gone on to help countless athletes win countless medals. Now Asics are world famous for their quality and effectiveness in a wide range of sports. At our Asics sale, you can find selection of trainers from the iconic brand all at a fraction of their normal price.