Billionaire Boys Club is the second brand alongside Icecream founded by the partnership of Pharrell Williams and Nigo, the founder of the A Bathing Ape (BAPE) fashion label. The style of these two fashion heavyweights is easy to see when you look at Billionaire Boys Club clothing. The starting point for this fashion collaboration came in 2005 however its progress was initially slow and even halted due to a legal dispute with Reebok. Since this issue was resolved however, things have only looked up for Billionaire Boys Club. In 2011 the rap god and fan of the brand, Jay-Z, got on board.
Jay-Z & Billionaire Boys Club clothing Already experienced with his own fashion label Roca, the three of them together make a real dream team. Pharrell’s creativity and Nigo’s touch are clearly visible in the designs. The astronaut logo and the dollar signs are just a few of the recurring motifs that can be found on Billionaire Boys Club clothing. Because all products are made only in very small quantities, they usually sell out fast. This allows Nigo and Pharrell to play around with new designs and keep the fans of Billionaire Boys Club clothing happy by always having something new and unique to wear.