Lifestyle. Ideals. Aesthetics. Minimalism. All this is embodied in the designs for men and women by Calvin Klein Jeans, which you can find in our KICKZ online shop. The brand, which today has many well-known faces, was founded in 1968 by Calvin Klein and Barry Schwartz. Calvin Klein's first collection was a series of young, unobtrusive coats and dresses sold in a New York City store. The brand quickly became known and so Calvin Klein himself was featured on the cover of Vogue one year later. Later also blazers, sportswear and – for which the label is probably most famous today – underwear were added. The label's designer jeans, with their simple Calvin Klein lettering on the back pocket, also quickly became popular.
Revolution in the 1980sIn the 1980s, Calvin Klein fundamentally changed the underwear market for men in the USA with his boxer shorts. Packed in white and as a set of 3, the boxer shorts were sold worldwide and brought the brand international fame. The minimalistic design is mainly embodied by the logo on the waistband. Ten years later, John Varvatos, head of the design department for men, invented a new form of men's underwear with the Boxer Briefs.