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Jordan caps

Michael Jordan didn’t grow up wearing Nike, he didn’t even grow up wearing Adidas, he grew up wearing Converse and even wore them during the Olympics. When the time came for Jordan to get himself a deal with a company that could make his line of shoes, he initially wanted to work with Adidas and approached Nike for a deal to use as leverage. When Adidas were unable to match the deal the rookie had made with Nike, Jordan had no choice but to work with them instead.

Neither Jordan nor Nike knew how successful this contract would be – but it turned out to be one of the most fruitful deals ever made between sportsperson and clothing brand. Obviously, the main focus was always on Jordan’s line of shoes but over the years the Jordan brand has become increasingly more diverse with all sorts of sports gear including of course hats, snapbacks and caps.

The Jumpman logo on all of Jordan’s products, including caps, looks all so natural now, but that famous jump is actually a ballet move that looked better than Jordan’s normal jump. Jordan caps now come in pretty much any shapes, sizes and colours, but always with that famous logo taking pride of place.
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Jordan – sporting diversity with Jumpman

Jordan had a point – Man was not meant to fly. This was the claim of the advertising video for the legendary Air Jordan 1. And yet there was one man who apparently broke this original law again and again: Michael Jordan. The story of the shoe with the silhouette of the best basketball player of all time as its logo, Air Jordan, is one that teaches us never to be defeated by resistance.


The rest is history. Only seldom did a name like Jordan have such an impact on the sports world to be developed into a world brand. And the brand offers much more than just sneakers. Jordan's collection includes athletic, functional styles, consisting of shoes, jackets, hoodies, shirts and accessories – and always with the Jordan himself as the trademark. Since the early 90s, the name Jordan has attracted attention, specifically in the streetwear and music scene. Hip-hop stars such as Jay-Z, Travis Scott or Drake, who also like to display their favourite style in music videos or in public, have turned out to be convinced fans of the Jordan brand.


Jordan was the only basketball brand worldwide to enter into a cooperation with a football club in 2018, thus confirming its position in the industry. The players of the French first league club Paris Saint Germain, led by superstars Neymar, Edinson Cavani and Kylian Mbappé, are now wearing the Jordan logo on their chest in the Champions League.

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