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Jordan caps have an interesting history. Michael Jordan didn’t grow up wearing Nike, he didn’t even grow up wearing Adidas, he grew up wearing Converse and even wore them during the Olympics. When the time came for Jordan to get himself a deal with a company that could make his line of shoes and potentially even Jordan caps, he initially wanted to work with Adidas and approached Nike for a deal to use as leverage. When Adidas were unable to match the deal the rookie had made with Nike, Jordan had no choice but to work with them instead
Neither Jordan nor Nike, who together created Jordan caps, knew how successful this contract would be – but it turned out to be one of the most fruitful deals ever made between a sportsperson and clothing brand. Jordan caps are known around the world, although the main focus has always on been Jordan’s line of shoes. Yet over the years the Jordan brand has become increasingly more diverse with all sorts of sports gear including Jordan caps, hats, and snapbacks alike.
The Jumpman logo on all of Jordan’s products, including the Jordan caps, nowadays looks natural. Yet that famous jump is actually a ballet – one that is more pleasing to the eye on the Jordan cap than his actual jump. Jordan caps now come in pretty much all shapes, sizes and colours, and always sporting that famous jump.