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Dickies has established itself as one of the leading brands of streetwear and originally started out as a company producing work clothes. The company was founded by C.N. Williamson in Texas in 1918 under the name US Overall Company. Four years later E.E. Dickie joined the company and it was renamed to Williamson-Dickies. As the products were made of particularly robust materials it did not take long for the workers to wear these outside of the factory in their free time. With this came the brand’s move into streetwear which with Dickies clothing is becoming ever more popular today. Eventually in the 1980s BMXers and skaters discovered Dickies. Because the products are finished to a very durable standard, they were perfectly suited to extreme sports.
Stylish, durable Dickies clothing
Gradually the designers shifted the focus of their range as it became apparent the products had now found an entirely new use than that which they were originally made for. Nowadays Dickies clothing is scarcely recognizable from its origins but the quality remains at the same top level. The designers demand the best quality materials so that they do not wear out quickly. Alongside Dickies clothing, the choice on offer shows that the product range has now grown significantly. In addition, Dickies clothing is also loved by stars such as Johnny Knoxville.