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Founded in the foothills of Northern Italy in the town of Biella in 1911, Fila has had a long and industrious history and is one the old boys as far as sporting goods companies go. Not many other brands can boast a history spanning over a century. But when it started out, the Fila brothers were not in the business of producing sporting goods, but rather creating quality textiles. They originally sought to provide their region with luxurious yet functional materials. The business steadily grew and expanded over the next 60 years but it was not until the 1970s that the brand extended its offering to include Fila clothing.
A global sportwear brand is born
Fila clothing had its first success in the early 70s within the world of Tennis. Bjorn Borg was just one a line of famous athletes to wear Fila clothing, specifically the White Line Collection. This featured the iconic F-box logo which can still be seen over 40 years later on Fila clothing such as the tank tops or baseball shirts that you can find here at KICKZ. Because as you will probably have noticed, Fila can be found far beyond the tennis court, in sports ranging from basketball to skiing.