The Huf brand was founded in 2002 by professional skateboarder Keith Hufnagel. Growing up on the streets of New York, Hufnagel was a main player in the early East Coast skate scene. Not just a sport, skateboarding became a way of life that shaped his fashions, career and ultimately his outlook on the world. Moving to San Francisco in 1992 to pursue his passion, he was soon travelling the world skating as a team pro. Eventually opening a boutique in the Bay Area, Huf was the first store that bought the best dedicated skate, streetwear and sneaker brands together in one place.
Huf - Do it in style The instant success of the store led to the launch of Huf’s own line of apparel. Producing premium quality jackets, pants, caps, footwear, accessories and more, their collections epitomise street inspired skate fashion. Although the label has grown in size and popularity over the years, their core beliefs remain unchanged. A lifestyle brand above all else, Huf aims to bring together like-minded individuals who refuse to settle for the ordinary. Champions of free expression, individual design and American craftsmanship, Huf is a clothing label with vision.