In the world of basketball, Michael Jordan is god. Number 23 in the Chicago Bulls has set the bar extremely high; six championship rings, six MVP's and numerous scoring titles. Together with his on-court heroics and gravity defying dunks these feats have only added to his legend. The Jordan Brand
aspires to dominate in the same way, and it is well on its way to achieving that. During Jordan’s rookie campaign, it didn't take the basketball world long to realise the talent they were dealing with. Not only a captivating athlete, Jordan’s charismatic smile and winning personality charmed people, proving that Michael had it all. Nike
recognised that, and the brand in need of commercial appeal landed a winner with Jordan. While the Air Jordan
1 and 2 sold well - and established Nike as the top dog of the sneaker world - the Air Jordan 3 reached to new heights. Thanks to head designer Tinker Hatfield, the visible in-sole air cushion and the now iconic Jumpman logo solidified the Air Jordan 3 as a legend in its own right. A collection of legendary commercials starring famous director Spike Lee as Mars Blackmon - “It’s gotta be the shoes” - completed the hype, and has led to experts calling the 3 the best basketball sneaker ever made to this day.