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In the world of basketball, Michael Jordan is god. Number 23 in the Chicago Bulls has set the bar extremely high; six championship rings, six MVP's and numerous scoring titles. Together with his on-court heroics and gravity defying dunks these feats have only added to his legend. The Jordan Brand aspires to dominate in the same way, and it is well on its way to achieving that. During Jordan’s rookie campaign, it didn't take the basketball world long to realise the talent they were dealing with. Not only a captivating athlete, Jordan’s charismatic smile and winning personality charmed people, proving that Michael had it all. Nike recognised that, and the brand in need of commercial appeal landed a winner with Jordan. While the Air Jordan 1 and 2 sold well - and established Nike as the top dog of the sneaker world - the Air Jordan 3 reached to new heights. Thanks to head designer Tinker Hatfield, the visible in-sole air cushion and the now iconic Jumpman logo solidified the Air Jordan 3 as a legend in its own right. A collection of legendary commercials starring famous director Spike Lee as Mars Blackmon - “It’s gotta be the shoes” - completed the hype, and has led to experts calling the 3 the best basketball sneaker ever made to this day.
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Air Jordan - from hype to frenzy

In the 90’s the hype evolved into a full-on frenzy. Michael Jordan shattered records, was feared by opponents on the court, charmed fans off the court and made his big screen debut with the basketball movie classic “Space Jam”. MJ became the most famous man in America and people went crazy over his signature sneakers. To this day the madness continues. When a new Jordan is released, whether it is a re-release, retro or a special edition, fans of the Jordan Brand camp out for days in anticipation. The shoes sell out in seconds and later appear online for insane amounts. The Jordan Brand became so large that Nike decided to create its own subdivision solely for them. In 1997 the Air Jordan 18 was independently released, and the rest, as they say, is history.

Jordan - the premium basketball brand

Jordan not only produces premium basketball sneakers, but covers all aspects of the baller life - from warm-up to shooting shirts, from backpacks to snapbacks. At KICKZ, you can find any Jordan article your game requires, whether it be exclusive packages like the Spizikes, or the latest signature sneaker from MJ. So find your new favourite from within our massive Jordan collection and “be like Mike!”.