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On May 20th, 1873, the wholesaler Levi Strauss and tailor Jacob David received a patent from the US Patent and Trademark Office. This was the birth of the original Levi jeans. What would come to dominate street style with Levi jeans across the whole world, started with a small shop in San Francisco:the first jeans were sold to the workers of the West in 19th century USA. From that point onwards cowboys, lumberjacks and railroad workers could be seen wearing their Levi’s to work every day. Looking at today’s Levi jeans you can still clearly see the origins of the design.
Time after time new designs and products
Although it has been copied thousands of times, Levi's is the true original. Cuts like the 501 are so legendary they are worn from one generation to the next. The design is so ingenious that it has now become indispensable. Levi's is however not content with just producing the same thing. In addition to its Levi jeans the range includes a whole number of different garments. Levi’s remains true to its roots with a clean design, however leans on modern styles for inspiration. The prototype of timeless classics and natural coolness is what Levi jeans are all about.