The Napapijri brand started back in 1987 as a manufacturer of waxed canvas bags called the Bering Bag. Starting up in Aosta, Italy, just a stone’s throw from Mount Blanc, the brand naturally focussed on innovative and stylish outdoor wear. Soon after, in 1990, Napapijri products branched out into clothing accessories and introduced the Skidoo jacket, designed for extreme temperatures and difficult weather conditions. Later, in 2004, the company was sold to VF Corporation, which includes an incredible roster of outdoor brands such as: Eastpak, Timberland, Vans and The North Face.
The main focus for Napapijri’s products was originally on the production of hardy bags and ski clothing but it soon became clear that their real strength was in sportswear and outdoor clothing for men. Always a believer in innovation and moving forward, Napapijri’s next advance was to enter the world of children's and women's clothing which today takes up a large percentage of their products. The company now produces everything from windbreakers, t-shirts, shirts and trousers as well as swimwear and accessories (including glasses!). Now, few brands can claim to cover as many different outdoor sports and pursuits as well as Napapijri products have managed to do.