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When shoemaker William J. Riley produced his first sneakers and insoles in 1906, he had only one idea in mind: to give people with foot problems a shoe with a perfect fit. So he called his products New Balance. Besides orthopedic shoes, the company also designed sports shoes for running, baseball, basketball and tennis. New Balance sneakers were made to adhere the natural form of the human foot, that’s why they were soon favoured by thousands of athletes all over the world. Nowadays New Balance is the fourth largest sports brand of the world, and they pride themselves on providing great comfort and modern design.
New Balance shoes and apparel – quality over quantity
Despite strong price competition within the market New Balance, doesn’t manufacture their sports shoes or apparel in South East Asia as other brands, instead opting for factories in the UK and US. Jim Davis, the Chairman of New Balance, is convinced that local manufacturing leads to better quality assurance and a higher level of service for their external partners. This standard of quality is one of the reasons behind the success of the brand. 110 years after its creation, the New Balance company remains faithful to the principles and ideals of its founder William Riley, innovating the field of sports technologies, and respecting quality above all else.
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