New Era is an established brand of hats, who despite having its roots in sport, has a big following in the hip-hop scene. Today it is known known for not only its hats but also New Era clothing. The company was founded in New York in 1920 by two brothers Christopher and Erhardt Koch, who had emigrated from Germany to the US. New Era produced its first baseball caps, just as the sport was becoming more popular in 1930s America. The two brothers paid particular attention to ensuring the perfect fit and maximum comfort, just as the brand does today with its New Era clothing. Since then, this design, characterised by its flat peak, has established itself as the chosen style in the hip-hop world.
New Era clothing for sport and leisure Since 1993 New Era has been the official supplier of the professional American baseball league, the MLB.Now New Era also produces headwear for the NY Yankees, Atlanta Braves, Chicago Whie Sox and the LA Dodgers. These are not only worn by baseball players but have established themselves as a streetwear necessity. At first, only the team colours were available, but now unusual colour combinations are also available. For streetwear attire, New Era clothing as well as its caps is as fresh as it gets.