When it comes to basketball, it’s hard to deny that Nike - and it’s iconic Swoosh - are as much a part of the game as three pointers, layups and dunks. Whether you play in the NBA, European leagues or just on your neighbourhood court, the world’s most prolific manufacturer of sporting equipment has been a staple in all things basketball since the 1980’s. Released in 1973, Nike’s “Blazer” was the company’s first sneaker designed specifically for basketball. Although the shoe featured the top innovations of the time (and was worn by NBA scoring machine George “Iceman” Gervin), it was not enough to step into the sporting world’s spotlight. Following models produced in the early 80’s, such as the now legendary “Air Force 1’s” and “Dunks” also failed to reach the level of success the company had hoped and strived for. That all changed in 1984/85, when Michael Jordan teamed up with Nike and decided to conquer the NBA and the basketball shoe game. The “Blazer” was Nike’s way of politely introducing themselves to the sneaker world, the success of “His Airness” and the “Air Jordan 1” ensured their name would never be forgotten.