When it comes to basketball, it’s hard to deny that Nike - and it’s iconic Swoosh - are as much a part of the game as three pointers, layups and dunks. Whether you play in the NBA, European leagues or just on your neighbourhood court, the world’s most prolific manufacturer of sporting equipment has been a staple in all things basketball since the 1980’s. Released in 1973, Nike’s “Blazer” was the company’s first sneaker designed specifically for basketball. Although the shoe featured the top innovations of the time (and was worn by NBA scoring machine George “Iceman” Gervin), it was not enough to step into the sporting world’s spotlight. Following models produced in the early 80’s, such as the now legendary “Air Force 1’s” and “Dunks” also failed to reach the level of success the company had hoped and strived for. That all changed in 1984/85, when Michael Jordan teamed up with Nike and decided to conquer the NBA and the basketball shoe game. The “Blazer” was Nike’s way of politely introducing themselves to the sneaker world, the success of “His Airness” and the “Air Jordan 1” ensured their name would never be forgotten.
Nike - The front runner of basketball Since then, Nike has continued to change the game of basketball. The triumph of the AJ1 not only lead to the birth of the iconic “Air Jordan” dynasty, it also paved the way for a variety of shoe lines such as the Flight, Hyperdunk, Air Max and Foamposites. Today around 60% of NBA players are rocking the Swoosh. Among them have been some of basketball’s greats, from Sir Charles Barkley in the 90’s, Kevin Garnett and Kobe Bryant in the 2000’s, to Lebron James and Kevin Durant today. The superstars of basketball have achieved amazing acts of athleticism while wearing their signature Nike sneakers. Not only specialising in shoes, nowadays ballers can dress in Nike performance sportswear from t-shirts, hoodies, sweatpants, shorts, sweatbands and socks. With the Swoosh of approval, you can be sure that during your next game you will not only be outfitted in highly functional gear, but that you will look damn good dribbling circles around the other team.
Nike & Kickz since 93 It’s technological and fashion forward sneakers have cemented Nike as the world’s leading basketball shoe company. KICKZ knows who is king; since launching the company in 1993 we have featured a selection of Nike sneakers, providing you with the best to this day. As one of only a few online stores in Europe, we supply sneakerheads with limited edition signature sneakers from superstars like Kobe, Lebron and Durant. If you are looking for the exclusive Nike sneaker experience then look no further than KICKZ, the place basketball calls home.