Nike Air Jordan 1’s are the very first Signature Shoes by Michael Jordan, belonging to basketball like no other shoe. Seldom were the enthusiastic cries about a sneaker louder than today, rarely the hype bigger. When the exceptional star wore the Nike Air Jordan 1 on court for the first time in 1985, there were problems with the NBA. Or were there not? Today, the story has been put back into perspective and real sneakerheads know that the AJ1 wasn't actually banned by the NBA. The league first complained about the red-black colourway of the Nike Air Ship - which was designed to match the Chicago Bulls jerseys. The problem? The Nike Air Jordan 1’s contained too little white. But Nike didn't care, as the Air Jordan hype was only fanned even more.
Nike even used the story of the Air Jordan 1 for the legendary "Banned" Commercial: They simply claimed that the shoe had been banned by the NBA because it was better than any other sneaker on the court, giving Jordan an unfair advantage. The hype was inevitable. The $5,000 fine per NBA game, in which Michael Jordan wore the unmistakable red-black colour variant of the Air Jordan 1 or Air Ship, was no problem for Nike, because the legend and myth of the Air Jordans was born.
Nike AJ1 stands for power, athletics and style. Since their release, Nike Air Jordans have rolled like an avalanche across the sports and music scene. More recently, the back cover of LL Cool J's debut album Radio, illustrating Jordan’s love relationship with Hip Hop was perfect. Since then, the cult Air Jordan sneakers have been released in new crazy colours. The hype has never faded and the sneakers with the Jumpman logo are more popular than ever. Air Jordan 1 designer Peter Moore sums it up: "It seems every new generation of kids has to try it, almost as if they discovered it."
If we didn't have MJ's Nike Air Jordan 1 in our assortment, we probably wouldn't be a real sneaker shop. Fortunately, we have the must-have for all sneakerheads in the Low, High and Mid Variant, for men as well as in the WMNS version. Find your size now and order the god of sneakers!