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Nike Air Max - all time classic @KICKZ

Of the all-time classics that have stood the test of time and are still going strong, the Nike Air Max is amongst the best. Originally designed in 1987 by Tinker Hatfield, the Nike legend who was originally employed by Nike to design shops, these are the first trainers to show the Nike Air Technology through a small window built into the heel of the shoe. Tinker drew his inspiration from the Centre Georges Pompidou, a building in Paris famous for its ‘inside-out’ design.

Nike Air Max fell into its stride in the mid-90s when everyone in hip hop and sport seemed to wear only this iconic footwear. Since then, stars such as LeBron James, Dizzee Rascal and even Barack Obama have been spotted wearing the retro classics.

The real genius behind the Nike Air Max is that it made the invisible visible. While Nike Air Tech was a hidden secret before, the Nike Air Max made it clear for all to see. People started seeing these shoes less as a necessity and more as a tool that would make them better at sport.