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Nike Air Max - all time classic

Of the all-time classics that have stood the test of time and are still going strong, the Nike Air Max is amongst the best. Originally designed in 1987 by Tinker Hatfield, the Nike legend who was originally employed by Nike to design shops, these are the first trainers to show the Nike Air Technology through a small window built into the heel of the shoe. Tinker drew his inspiration from the Centre Georges Pompidou, a building in Paris famous for its ‘inside-out’ design.

Nike Air Max fell into its stride in the mid-90s when everyone in hip hop and sport seemed to wear only this iconic footwear. Since then, stars such as LeBron James, Dizzee Rascal and even Barack Obama have been spotted wearing the retro classics.

The real genius behind the Nike Air Max is that it made the invisible visible. While Nike Air Tech was a hidden secret before, the Nike Air Max made it clear for all to see. People started seeing these shoes less as a necessity and more as a tool that would make them better at sport.
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Nike Air Max

When the Nike Air Max appeared in 1987, it revolutionized running. The trainer with the visible Air Pads in the sole provides maximum cushioning and comfort. The Nike Air Max in three words? Stylish, eccentric, comfortable! You'll find it on sports fields, in clubs and – of course – on the street. In the meantime, it has become a sports legend and fashion statement all in one. Whether classic, colorful or funky, there is a Nike Air Max model for every occasion. Despite the many shapes, colors and designs, the Air Max has always remained true to its roots and celebrates its characteristic sole with every new model.


Nike Air Max – from NASA to the street

None other than ... NASA was involved in the development of the revolutionary Air Pad. Well, almost. This is because the idea and the technology behind the Nike Air Max came from the American space engineer Frank Rudy, who was with NASA. He worked there on a blow molding process for rubber parts and brought his know-how to Nike. Here he met sneaker god Tinker Hatfield, who designed Jordan shoes for Nike . A space engineer and a shoe designer – the Nike Air Max was born.

On March 26, 1987, the Air Max 1 appeared in characteristic red and white. Frank Rudy had hollowed out the sole of the trainer and fitted it with a gas-filled cushion that, at 1.7 bar, has the same pressure as a car tire. The source of inspiration for designer Tinker Hatfield was the Centre George Pompidou in Paris. The building is known for its visible pipes running along the façade and, following the same principle, he exposed the inside of the shoe. One brought comfort and the other made it visible: Air technology and futuristic design are still the heart and soul of the Nike Air Max today.


Must-have since 1987

Originally, the Nike Air Max with its innovative suspension was designed as a running shoe. Since the very first trainers, however, the Air Max models have been an integral part of street culture. Especially in hip hop and the hardcore techno scene they have achieved cult status. Today they can be seen on the feet of sports stars, rappers and fashion bloggers. That's why you'll find the best-known models and the latest variants here: from the classy Air Max 1 to the Air Max 90 - the most popular model of all time – and the Air Max 97, the first model with Air Pads under the entire foot. You will never want to run in other shoes again!

All Air Max lines

Hier geht's zu den weiteren Nike Air Max Modellen:

Air Max 1

Air Max 90

Air Max 97

Air Max Command

Air Max Thea