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Nike Air Max - all time classic

Of the all-time classics that have stood the test of time and are still going strong, the Nike Air Max is amongst the best. Originally designed in 1987 by Tinker Hatfield, the Nike legend who was originally employed by Nike to design shops, these are the first trainers to show the Nike Air Technology through a small window built into the heel of the shoe. Tinker drew his inspiration from the Centre Georges Pompidou, a building in Paris famous for its ‘inside-out’ design.

Nike Air Max fell into its stride in the mid-90s when everyone in hip hop and sport seemed to wear only this iconic footwear. Since then, stars such as LeBron James, Dizzee Rascal and even Barack Obama have been spotted wearing the retro classics.

The real genius behind the Nike Air Max is that it made the invisible visible. While Nike Air Tech was a hidden secret before, the Nike Air Max made it clear for all to see. People started seeing these shoes less as a necessity and more as a tool that would make them better at sport.
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Nike Air Max

Yes, everyone recognises the Nike Air Max, and has probably owned a pair at some point, but did you know:

The Nike Air Max was so ground-breaking that its 1987 advertising campaign was the first time the song “Revolution” by the Beatles had been used in an ad.

Range Rover once used the Nike Air Max in an advert to help boost publicity for the quality of their suspension.

Marion Frank Rudy, the inventor of Nike Air, was an aeronautical engineer by trade.

Nike Air Max at KICKZ

Find all models of the Nike Air Max:

Air Max 1

Air Max 90

Air Max 97

Air Max Command

Air Max Thea

nike AIR MAX 90 ESSENTIAL CARGO KHAKI/LIGHT BONE-DARK STUCCO-BLACK
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 79.95
nike AIR MAX 90 ESSENTIAL SEQUOIA/SEQUOIA-DARK STUCCO
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 73.99
nike AIR MAX 90 ESSENTIAL DESERT SAND/SAND-WHITE
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 79.95
nike AIR MAX 90 ESSENTIAL MARS STONE/OBSIDIAN-VINTAGE CORAL
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 89.99
nike AIR MAX 90 ESSENTIAL PURE PLATINUM/PURE PLATINUM-WHITE
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 81.99
nike AIR MAX 90 ESSENTIAL SEPIA STONE/SEPIA STONE-WHITE
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 89.99
nike AIR MAX 90 ESSENTIAL WHITE/TOUR YELLOW-BLUE RECALL
nike
AIR MAX 90 ESSENTIAL
£ 113.95 £ 81.99
nike AIR MAX 1 (GS) black/white
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike AIR MAX 1 (GS) SAIL/VINTAGE CORAL-MARS STONE
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike AIR MAX 1 (GS) WHITE/BLACK-WOLF GREY-GUNSMOKE
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike AIR MAX 1 (GS) BLACK/BLACK-BLACK-GUM LIGHT BROWN
nike
AIR MAX 1 (GS)
£ 80.95
nike AIR MAX 1 (GS) WHITE/METALLIC GOLD-GUNSMOKE
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike AIR MAX 1 (GS) WHITE/ROYAL TINT-WHITE
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike AIR MAX 1 (GS) WHITE/TOUR YELLOW-BLUE RECALL
nike
AIR MAX 1 (GS)
£ 80.95 £ 56.99
nike WMNS AIR MAX 90 ESSENTIAL SMMT WHT/LGHT BN-BRGHT CRMSN-S
nike
WMNS AIR MAX 90 ESSENTIAL
£ 113.95 £ 68.95
nike WMNS AIR MAX 90 ESSENTIAL BLUE GREY/BRIGHT GRAPE-MIDNIGHT NAVY
nike
WMNS AIR MAX 90 ESSENTIAL
£ 113.95 £ 68.95
nike WMNS AIR MAX 90 ESSENTIAL EMBER GLOW/ARCTIC ORANGE-DARK CAYENNE
nike
WMNS AIR MAX 90 ESSENTIAL
£ 113.95 £ 68.95
nike AIR MAX 1 (TD) SAIL/VINTAGE CORAL-MARS STONE
nike
AIR MAX 1 (TD)
£ 48.95 £ 32.99
nike AIR MAX 1 (TD) WHITE/METALLIC GOLD-GUNSMOKE
nike
AIR MAX 1 (TD)
£ 48.95 £ 32.99
nike AIR MAX 98 WOLF GREY/DARK GREY-TOTAL CRIMSON
nike
AIR MAX 98
£ 145.95 £ 109.99
nike AIR MAX 90 LTR (PS) Black/Black
nike
AIR MAX 90 LTR (PS)
£ 60.95
nike AIR MAX 90 LTR (PS) SUMMIT WHITE/MTLC GOLD STAR
nike
AIR MAX 90 LTR (PS)
£ 60.95 £ 36.99
nike AIR MAX 90 LTR (PS) WHITE/WHITE
nike
AIR MAX 90 LTR (PS)
£ 60.95
nike WMNS NIKE AIR MAX THEA VIVID PINK/SUMMIT WHITE
nike
WMNS NIKE AIR MAX THEA
£ 97.95 £ 58.95
nike WMNS NIKE AIR MAX THEA OATMEAL/SAIL-WHITE
nike
WMNS NIKE AIR MAX THEA
£ 97.95 £ 61.99
nike AIR MAX 90 LTR (GS) Black/Black
nike
AIR MAX 90 LTR (GS)
£ 84.95
nike AIR MAX 90 LTR (GS) SUMMIT WHITE/MTLC GOLD STAR
nike
AIR MAX 90 LTR (GS)
£ 85.95 £ 60.99
nike AIR MAX 90 LTR (GS) MIDNIGHT NAVY/BLUE TINT-HYPER VIOLET
nike
AIR MAX 90 LTR (GS)
£ 85.95 £ 51.95
nike AIR MAX 90 MESH (GS) PURE PLATINUM/COOL GREY-LAVA GLOW-WHITE
nike
AIR MAX 90 MESH (GS)
£ 85.95 £ 52.99
nike AIR MAX 90 MESH (GS) TROOPER/LEGION GREEN-TROOPER
nike
AIR MAX 90 MESH (GS)
£ 85.95 £ 52.99
nike AIR MAX 90 MESH (GS) SAIL/IGLOO
nike
AIR MAX 90 MESH (GS)
£ 85.95 £ 60.95
nike AIR MAX 90 MESH (GS) LT OREWOOD BRN/LT OREWOOD BRN-RIVER ROCK
nike
AIR MAX 90 MESH (GS)
£ 85.95 £ 52.99
nike AIR MAX 90 MESH (GS) PURE PLATINUM/PURE PLATINUM-WHITE
nike
AIR MAX 90 MESH (GS)
£ 84.95 £ 61.99
nike AIR MAX 90 MESH (GS) WHITE/ROYAL TINT-WHITE
nike
AIR MAX 90 MESH (GS)
£ 84.95 £ 61.99
nike AIR MAX 90 MESH (PS) OBSIDIAN/OBSIDIAN
nike
AIR MAX 90 MESH (PS)
£ 60.95 £ 42.95
nike WMNS NIKE AIR MAX THEA PRM OATMEAL/OATMEAL-SAIL-KHAKI
nike
WMNS NIKE AIR MAX THEA PRM
£ 105.95 £ 69.99
nike WMNS NIKE AIR MAX THEA PRM CEDAR/CEDAR-GUM YELLOW-WHITE
nike
WMNS NIKE AIR MAX THEA PRM
£ 105.95 £ 69.99
nike WMNS NIKE AIR MAX THEA PRM BLACK/BLACK-SAIL-DARK GREY
nike
WMNS NIKE AIR MAX THEA PRM
£ 105.95 £ 74.99
nike WMNS NIKE AIR MAX THEA PRM PURE PLATINUM/PURE PLATINUM-WHITE
nike
WMNS NIKE AIR MAX THEA PRM
£ 105.95 £ 69.99
nike WMNS NIKE AIR MAX THEA PRM LINEN/LINEN-SAIL
nike
WMNS NIKE AIR MAX THEA PRM
£ 105.95 £ 69.99
nike AIR MAX 90 LTR (TD) Black/Black
nike
AIR MAX 90 LTR (TD)
£ 48.95
nike AIR MAX 90 LTR (TD) WHITE/WHITE
nike
AIR MAX 90 LTR (TD)
£ 48.95
nike AIR MAX 90 LTR (TD) SUMMIT WHITE/MTLC GOLD STAR
nike
AIR MAX 90 LTR (TD)
£ 48.95 £ 34.99
nike AIR MAX 95 PRM BLACK/BLACK-DARK GREY-WHITE
nike
AIR MAX 95 PRM
£ 133.95 £ 93.99
nike AIR MAX 95 PRM SAIL/SAIL-DESERT SAND-WHITE
nike
AIR MAX 95 PRM
£ 133.95 £ 93.99
nike AIR MAX 95 PRM DESERT/ROYAL TINT-CAMPER GREEN
nike
AIR MAX 95 PRM
£ 141.95
nike W AIR MAX 90 ULTRA ESSENTIAL BLACK/BLACK-DARK GREY-PR PLTNM
nike
W AIR MAX 90 ULTRA ESSENTIAL
£ 117.95 £ 70.95
nike WMNS AIR MAX 90 PREM OATMEAL/OATMEAL-SAIL-KHAKI
nike
WMNS AIR MAX 90 PREM
£ 117.95 £ 77.99
nike WMNS AIR MAX 90 PREM WOLF GREY/WOLF GREY-SAIL-MIDNIGHT FOG
nike
WMNS AIR MAX 90 PREM
£ 117.95 £ 77.99
nike WMNS AIR MAX 90 PREM BLACK/BLACK-SAIL-GUM MED BROWN
nike
WMNS AIR MAX 90 PREM
£ 117.95 £ 77.99
nike WMNS NIKE AIR MAX THEA PRINT LYL BL/LYL BL-UNVRSTY RD-WHITE
nike
WMNS NIKE AIR MAX THEA PRINT
£ 101.95 £ 51.95
nike W AIR MAX BW ULTRA LIGHT BONE/LIGHT BONE-SMMT WHT
nike
W AIR MAX BW ULTRA
£ 117.95 £ 70.95
nike AIR MAX TAVAS (GS) WHITE/PURE PLATINUM-WHITE
nike
AIR MAX TAVAS (GS)
£ 81.95 £ 48.95
nike AIR MAX TAVAS (GS) BLACK/WHITE-RIO TEAL
nike
AIR MAX TAVAS (GS)
£ 81.95 £ 48.95
nike AIR MAX TAVAS BR (GS) RACER BLUE/ELECTRIC GREEN-WHT
nike
AIR MAX TAVAS BR (GS)
£ 81.95 £ 52.95
nike AIR MAX 95 ESSENTIAL TROOPER/TROOPER-SUMMIT WHITE
nike
AIR MAX 95 ESSENTIAL
£ 138.95 £ 89.99
nike AIR MAX 95 ESSENTIAL LIGHT BONE/SPORT TURQ-BLACK-WHITE
nike
AIR MAX 95 ESSENTIAL
£ 138.95 £ 96.95
nike AIR MAX 95 ESSENTIAL WHITE/PERSIAN VIOLET-COOL GREY-WOLF GREY
nike
AIR MAX 95 ESSENTIAL
£ 137.95
nike AIR MAX COMMAND FLEX (GS) BLACK/BLACK-WHITE
nike
AIR MAX COMMAND FLEX (GS)
£ 81.95 £ 48.95
nike AIR MAX COMMAND FLEX (GS) BLACK/ANTHRACITE-WHITE
nike
AIR MAX COMMAND FLEX (GS)
£ 81.95 £ 52.99
nike AIR MAX COMMAND FLEX (GS) WHITE/WHITE-WHITE
nike
AIR MAX COMMAND FLEX (GS)
£ 81.95 £ 56.99
nike AIR MAX TAVAS (PS) Black/Black
nike
AIR MAX TAVAS (PS)
£ 56.95 £ 34.95
nike AIR MAX THEA (GS) BLACK/HYPER PINK-WHITE
nike
AIR MAX THEA (GS)
£ 81.95 £ 52.99
nike AIR MAX THEA (GS) COOL GREY/LAVA GLOW-PURE PLATINUM-WHITE
nike
AIR MAX THEA (GS)
£ 81.95 £ 52.99
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