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Nike Air Max - all time classic

Of the all-time classics that have stood the test of time and are still going strong, the Nike Air Max is amongst the best. Originally designed in 1987 by Tinker Hatfield, the Nike legend who was originally employed by Nike to design shops, these are the first trainers to show the Nike Air Technology through a small window built into the heel of the shoe. Tinker drew his inspiration from the Centre Georges Pompidou, a building in Paris famous for its ‘inside-out’ design.

Nike Air Max fell into its stride in the mid-90s when everyone in hip hop and sport seemed to wear only this iconic footwear. Since then, stars such as LeBron James, Dizzee Rascal and even Barack Obama have been spotted wearing the retro classics.

The real genius behind the Nike Air Max is that it made the invisible visible. While Nike Air Tech was a hidden secret before, the Nike Air Max made it clear for all to see. People started seeing these shoes less as a necessity and more as a tool that would make them better at sport.
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Nike Air Max

Yes, everyone recognises the Nike Air Max, and has probably owned a pair at some point, but did you know:

The Nike Air Max was so ground-breaking that its 1987 advertising campaign was the first time the song “Revolution” by the Beatles had been used in an ad.

Range Rover once used the Nike Air Max in an advert to help boost publicity for the quality of their suspension.

Marion Frank Rudy, the inventor of Nike Air, was an aeronautical engineer by trade.

Nike Air Max at KICKZ

Find all models of the Nike Air Max:

Air Max 1

Air Max 90

Air Max Command

Air Max Thea