The Nike Blazer was first released in 1972 and was brought to the height of fame by basketball legend George “Iceman” Gervin. Before Gervin wore Blazers on the basketball court, Nike was fairly unheard of in basketball, but by wearing these, Gervin sparked the beginning of what would become an iconic brand in the sport.
Making newspaper headlines with his dunks, Gervin was seen by many kids in the US as an idol, and they all wanted a pair of his trainers. By having Nike write “Iceman” on the back of his trainers, Gervin was one of the first basketball players to have their own lines of shoes.
When the skating craze came10 years later, Nike Blazers got a new lease of life when the skating craze hit America. Famed for their sturdy grip, rugged design and ankle support, Nike Blazers started in the US, and then became a craze for pro skaters across the world.
Nike Blazers were one of the first places the public had seen the trademark Nike tick on anything, and the stark contrast between beefy white trainer and clean Swoosh made them an instant hit. Although the shoes have kept up with the times and now come in a range of colours, the same brashness has been kept for the last 40 years.