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Nike LeBron - that's a popular signature shoe

The Nike Air Zoom Generation, aka the Nike LeBron James 1, was the first of one of the biggest selling shoes by any ball player, but at the time, Nike was going out on a limb with James, as the rookie was yet to earn his stripes.

The words that began the Nike LeBron Generation were: “We will design you the most comfortable basketball shoe you have ever worn”. And that’s exactly what lead designer Aaron Cooper did. He took the idea that LeBron was a modern athlete with freakish speed and abnormal strength and used that inspiration to create a shoe that was hardy enough to keep up with the king of basketball.

Someone at Nike who must have been sure of LeBron James was Eric Avar, the man who changed how people saw low-tops on the court. He and the creator of the Nike Air Max, Tinker Hatfield, were drafted in to help Cooper make the Nike Zoom. The result saw James trying the shoes on, jumping a few times and famously stating: “these are the most comfortable shoes I’ve ever worn”.
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Nike LeBron

When Nike offered 18-year old LeBron James his own line of trainers and a 90-million-dollar contract, they took a massive risk. Nevertheless, we all know the rest of the story and how this gamble worked out. Here’re a few things you probably don’t know about the Nike LeBron:

The original Nike LeBron 1 was based on James’ Hummer that his mum bought him during high school.

In 2015, James signed a lifetime deal with Nike which was the largest single athlete deal in the company’s history.

Nike LeBron at KICKZ

nike LEBRON XIII LIFESTYLE BLACK/METALLIC GOLD-SAIL
nike
LEBRON XIII LIFESTYLE
£ 113.95 £ 56.95
nike LEBRON M Jacket MVP BLACK/BLACK/BLACK/LT IRON ORE
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LEBRON M Jacket MVP
£ 162.95 £ 81.95
nike LEBRON M Jacket MVP TEAM RED/TEAM RED/TEAM RED/LT IRON ORE
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LEBRON M Jacket MVP
£ 162.95 £ 97.95
nike LEBRON M NK DRY KNIT TOP SL DARK GREY/WHITE/WHITE/WHITE
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LEBRON M NK DRY KNIT TOP SL
£ 44.95 £ 28.95
nike LEBRON M NK DRY KNIT TOP SL ANTHRACITE/BLACK
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LEBRON M NK DRY KNIT TOP SL
£ 48.95 £ 32.99
nike LEBRON M NK DRY KNIT TOP SL NIGHT MAROON/TRACK RED/WHITE/TRACK RED
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LEBRON M NK DRY KNIT TOP SL
£ 44.95 £ 28.99
nike LEBRON M NK DRY KNIT TOP SL WHITE/COOL GREY
nike
LEBRON M NK DRY KNIT TOP SL
£ 48.95 £ 32.99
nike LEBRON XIV LOW BLACK/BLACK-DARK GREY
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LEBRON XIV LOW
£ 121.95 £ 77.99
nike LEBRON XIV LOW MIDNIGHT NAVY/METALLIK GOLD-SAIL
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LEBRON XIV LOW
£ 121.95 £ 85.99
nike LeBron XIV Limited ANTHRACITE/ANTHRACITE
nike
LeBron XIV Limited
£ 142.95 £ 89.99
nike LEBRON WITNESS II BLACK/BLACK-ANTHRACITE-BLACK
nike
LEBRON WITNESS II
£ 81.95 £ 56.99
nike LEBRON WITNESS II BLACK/BLACK-WHITE-GYM RED
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LEBRON WITNESS II
£ 81.95 £ 61.99
nike LEBRON WITNESS II COLLEGE NAVY/COLLEGE NAVY-TEAM RED-WHITE
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LEBRON WITNESS II
£ 81.95 £ 56.99
nike LEBRON WITNESS II Black/White
nike
LEBRON WITNESS II
£ 81.95 £ 56.99
nike LEBRON WITNESS II WHITE/WHITE-BLACK-PURE PLATINUM
nike
LEBRON WITNESS II
£ 81.95 £ 56.99
nike LEBRON SOLDIER XI SFG BLACK/TEAM ORANGE-WHITE-ATMOSPHERE GREY
nike
LEBRON SOLDIER XI SFG
£ 113.95 £ 79.99
nike LEBRON SOLDIER XI SFG WHITE/RACER BLUE-INFRARED-PURE PLATINUM
nike
LEBRON SOLDIER XI SFG
£ 113.95 £ 79.99
nike M NK DRY T-SHIRT DF LEBRON ATMOSPHERE GREY/SEA CORAL
nike
M NK DRY T-SHIRT DF LEBRON
£ 28.95 £ 20.95
nike M NK DRY T-SHIRT DF LEBRON RUST PINK/SEA CORAL
nike
M NK DRY T-SHIRT DF LEBRON
£ 28.95 £ 20.95
nike LEBRON SOLDIER XII (GS) BLACK/UNIVERSITY RED-WHITE
nike
LEBRON SOLDIER XII (GS)
£ 88.95 £ 61.99
nike LEBRON SOLDIER XII (GS) WHITE/MULTI-COLOR
nike
LEBRON SOLDIER XII (GS)
£ 88.95 £ 61.99
nike LEBRON SOLDIER XII SFG BLACK/BLACK-HAZEL RUSH
nike
LEBRON SOLDIER XII SFG
£ 113.95 £ 81.99
nike LEBRON SOLDIER XII SFG WHITE/WHITE-MIDNIGHT NAVY-MINERAL YELLOW
nike
LEBRON SOLDIER XII SFG
£ 113.95 £ 81.99
nike LEBRON XV LOW BLACK/BLACK-WHITE-BLACK
nike
LEBRON XV LOW
£ 121.95 £ 85.99
nike LEBRON XV LOW WHITE/METALLIC SILVER-WHITE
nike
LEBRON XV LOW
£ 121.95 £ 93.99
nike LEBRON XV LOW COOL GREY/BLACK-TEAL TINT-SUNSET PULSE
nike
LEBRON XV LOW
£ 121.95