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Nike LeBron - a basketball's signature shoe

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Nike LeBron

When Nike offered 18-year old LeBron James his own line of trainers and a 90-million-dollar contract, they took a massive risk. Nevertheless, the rest is history. Here are a few fun facts about the Nike LeBron you probably don’t know:

The original Nike LeBron 1 was based on James’ Hummer that his mum bought him during high school.

In 2015, James signed a lifetime deal with Nike which was the largest single athlete deal in the company’s history.

Nike LeBron at KICKZ

nike LEBRON XVII LOW BLACK/UNIVERSITY RED-DARK GREY
nike
LEBRON XVII LOW
£ 141.95
nike LEBRON XVII BLACK/BLACK-MULTI-COLOR
nike
LEBRON XVII
£ 167.95
nike LEBRON XVII LOW WHITE/WHITE-UNIVERSITY RED-GAME ROYAL
nike
LEBRON XVII LOW
£ 141.95
nike LEBRON XVII AS NAVY HEATHER/BLACK-MULTI-COLOR
nike
LEBRON XVII AS
£ 167.95
nike LEBRON XVII BLACK/WHITE-UNIVERSITY RED
nike
LEBRON XVII
£ 167.95
nike LEBRON XVI LOW CP WHITE/METALLIC GOLD-UNIVERSITY RED
nike
LEBRON XVI LOW CP
£ 141.95
nike LEBRON XVI LOW CP BLACK/BLACK-BLACK
nike
LEBRON XVI LOW CP
£ 141.95
nike LEBRON XVII MTAA RACER BLUE/WHITE-BLACK
nike
LEBRON XVII MTAA
£ 198.95 £ 159.99
nike LEBRON XVII Black/Black
nike
LEBRON XVII
£ 167.95 £ 100.99
nike LEBRON XVII AUTO (TD) CHROME YELLOW/BLACK
nike
LEBRON XVII AUTO (TD)
£ 56.95 £ 34.99
nike LEBRON WITNESS IV STRING/BLACK-VOLT-BRIGHT CRIMSON
nike
LEBRON WITNESS IV
£ 87.95 £ 70.99
nike LEBRON XVII UNIVERSITY RED/UNIVERSITY RED
nike
LEBRON XVII
£ 167.95 £ 132.99
nike LEBRON WITNESS IV BLACK/GYM RED-WHITE
nike
LEBRON WITNESS IV
£ 87.95 £ 70.99
nike LEBRON SOLDIER XIII FLYEASE GS BLACK/UNIVERSITY GOLD-GUNSMOKE
nike
LEBRON SOLDIER XIII FLYEASE GS
£ 96.95 £ 66.99
nike LEBRON XVII BLACK/BLACK-WHITE
nike
LEBRON XVII
£ 167.95 £ 132.99
nike LEBRON SOLDIER XIII SFG Black/Black
nike
LEBRON SOLDIER XIII SFG
£ 123.95 £ 97.99
nike LEBRON SOLDIER XIII SFG UNIVERSITY RED/WHITE-BLACK
nike
LEBRON SOLDIER XIII SFG
£ 123.95 £ 97.99
nike LEBRON XVII (GS) BLACK/BLACK-WHITE
nike
LEBRON XVII (GS)
£ 141.95 £ 97.99
nike LEBRON SOLDIER XIII FLYEASE GS UNIVERSITY RED/WHITE-BLACK
nike
LEBRON SOLDIER XIII FLYEASE GS
£ 96.95 £ 66.99
nike LEBRON XVI LOW UNIVERSITY ROT/VARSITY ROYAL
nike
LEBRON XVI LOW
£ 141.95 £ 106.99
nike LEBRON XVI LOW SCHWARZ/SCHWARZ-SUMMIT WEISS-VOLT
nike
LEBRON XVI LOW
£ 141.95 £ 97.99
nike LEBRON XVI LOW WHITE/METALLIC GOLD-MIDNIGHT NAVY
nike
LEBRON XVI LOW
£ 141.95 £ 106.99
nike ZOOM LEBRON III QS UNIVERSITY BLUE/UNIVERSITY RED-WHIT
nike
ZOOM LEBRON III QS
£ 149.95 £ 119.99
nike LEBRON WITNESS III PRM WHITE/BLACK-HALF BLUE
nike
LEBRON WITNESS III PRM
£ 87.95 £ 70.99
nike ZOOM LEBRON III QS BLACK/BLACK-METALLIC GOLD
nike
ZOOM LEBRON III QS
£ 154.95 £ 110.99

Nike LeBron - your favourite a basketball's signature shoe

The Nike Air Zoom Generation, aka the Nike LeBron James 1, has been one of the world's most popular shoes sold by any ball player. Yet when the Nike LeBron sneaker launched, Nike was waking its chances with with James himself, as the rookie had yet to earn his stripes.

The words that kicked off basketball's Nike LeBron Generation were: “We will design you the most comfortable basketball shoe you have ever worn”. And that’s exactly what lead designer Aaron Cooper did. He identified LeBron as the modern athlete that he was - one with freakish speed and abnormal strength - and used that inspiration to create the Nike LeBron Signature shoe. A shoe that was strong and agile enough to keep up with the king of basketball.

A Nike leader who illustrated LeBron's confidence was Eric Avar, the man who changed the public perception of low-tops on the court. He and the creator of the Nike Air Max, Tinker Hatfield, were drafted in to help Cooper make the Nike Zoom. The result: James LeBron trying the shoes on, jumping a few times and famously stating: “these are the most comfortable shoes I’ve ever worn”.