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Odd Future

Formed around 2007, Odd Future Wolf Gang Kill Them All -commonly shortened to Odd Future- is an American hip-hop collective led by rapper and producer Tyler, The Creator. Original members include Hodgy Beats, Domo Genesis, Mike G and Frank Ocean. The group gained a cult following with their indie rap sound, dark visuals and gritty lyrics. While they produce an alternative sound, Odd Future draws influence from the ‘Golden Age’ of hip-hop and rap, creating a collaboration of traditional and modern sounds.

Odd Future - OFWGKTA

After their success in the music industry, Odd Future created their own clothing line, producing hoodies, sweatshirts, boxers, swim shorts, socks, hats, accessories and graphic tees. The logo, used on all their apparel, is the now iconic OF written in a donut font. Unlike the hard and heavy content of their music, Odd Future’s fashion collection is bright and vibrant. Their clothing features rich colours, vivid ombre tie-dyes, and kitsch patterns. The graphic prints often use animated food, animals and people, their favourites including cats, fruit and the head of a blow-up doll. Like everything else they produce, Odd Future’s fashions convey a unique message and sense of humour that reveals true artistry and creative passion.
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