The story of the Palladium begins in 1920 and is by no means the standard story of a shoe manufacturer. Palladium begun by producing aircraft tyres which, with its innovative technology, led it to become the largest supplier in the whole of Europe. Using vulcanized rubber, Palladium continued down this path until the end of the Second World War. As the demand for aircraft tyres subsided the brand used its expertise to create its first pair of Palladium Shoes. From its factory in Pont-de-Chéruy in France, it produced boots that were not only as durable as you would expect from a former tyre producer, but also comfortable.
From tyres to trendy Palladium shoes got a name for themselves in the 60s for being extremely durable. They were the choice of explorers who were exposed to extreme conditions. However it was not until the 1990s until Palladium shoes became a lifestyle product. Along with the rise of the rave and grunge scenes, Palladium shoes shone through as a pillar of the time, in particular its iconic Pampa boot. Over the past few years Palladium shoes have surged in popularity again, and the Pampa boot, in its different styles and colours, is central to that success.